Publish Courses




[LIVE] Advancing your query writing
[LIVE] Advancing your query writing
Learn the fundamentals of query writing; from how to approach your query search, to key boolean operators.
60 min
querybuilding querywriting query consumer research query building up to 1 hour consumer intelligence Query basics Query Writing Queries brand query queries query writing simple brand query simple brand query template zoom-event topical query live webinar events Role: Regular Role: Admin
[LIVE] Brand management in dashboards
[LIVE] Brand management in dashboards
Explore the how to visualize, manage, and deriving insights from brand data within your dashboards.
60 min
consumer research up to 1 hour consumer intelligence zoom-event live webinar
[LIVE] Exploring AI in Consumer Research
[LIVE] Exploring AI in Consumer Research
Discover AI supported time-saving features, shortcuts, and strategies to expedite your data analysis process in Consumer Research.
45 min
consumer research up to 1 hour consumer intelligence AI-peak detection insights AI trend analysis iris trends audience insights trending summary zoom-event actionable insight actionable insights properties consumer insights emerging trends quick search trend live webinar ai iris conversation insights brand insights ai, quick search events Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin ai, quick, insights, speed, fast quicksearch
[LIVE] Preparing a crisis monitoring dashboard
[LIVE] Preparing a crisis monitoring dashboard
Dive into the realm of visual preparedness in crisis monitoring and detection.
60 min
consumer research up to 1 hour consumer intelligence zoom-event live webinar
[LIVE] Tracking live conversation in dashboards
[LIVE] Tracking live conversation in dashboards
Explore how to track, visualize, and find insights as conversation unfolds within your dashboards.
60 min
consumer research up to 1 hour consumer intelligence zoom-event live webinar
[LIVE] Trend identification in dashboards
[LIVE] Trend identification in dashboards
Learn how to identify, reveal and dive into trends in your dashboards!
60 min
brandwatch consumer research consumer research up to 1 hour consumer intelligence AI-peak detection building dashboards dashboards insights topics AI trend analysis market research creating dashboards create dashboards volume over time trends word cloud conversations content components trending volume vs sentiment volume subtopics trending entities zoom-event Analytical Skills consumer consumer behavior actionable insight research topical query key drivers dashboard setup consumer insights market trends reputation drivers brand perception customer complaints emerging trends dashboard brand conversations drivers mention volume word clouds trend trending topics total volume live webinar consumers iris conversation insights brand insights ai, quick search events Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
[LIVE] Understanding your consumers with social panels
[LIVE] Understanding your consumers with social panels
Learn how to build and analyze your data from a whole new audience based perspective with social panels.
60 min
consumer research up to 1 hour consumer intelligence insights audiences demographics social audience stakeholders customer segmentation customer people customer experience audience insights social profiles zoom-event Analytical Skills consumer consumer behavior research demographic individuals consumer insights social panels customers live webinar target audience brand insights events Customer Care socialpanel socialpanels topical
[LIVE] Exploring key modules for campaign management
[LIVE] Exploring key modules for campaign management
Learn how to create and implement campaigns with Listen, Benchmark, Publish, Engage, and Measure in Social Media Management.
45 min
publish up to 1 hour engage measure social media management zoom-event live webinar events
[LIVE] Creating and advancing Listen searches for insightful dashboards
[LIVE] Creating and advancing Listen searches for insightful dashboards
Discover how to advance your Listen searches in order to capture relevant and informative insights.
45 min
listen up to 1 hour social media management zoom-event live webinar SMM events
[LIVE] Informing your social strategy with Benchmark and Listen
[LIVE] Informing your social strategy with Benchmark and Listen
Exploring the Benchmark and Listen modules in for analysing your competitors social strategy and consumer opinions.
45 min
listen up to 1 hour social media management Benchmark learning path Benchmark path competitors content strategy competitor analysis content zoom-event marketing strategy content performance benchmark live webinar SMM competitor benchmarking content analysis content marketing path content marketing learning path events
[LIVE] Utilizing Listen for brand insights
[LIVE] Utilizing Listen for brand insights
Learn how to advance your Listen searches to create dashboards that give meaning to your brand's online conversation.
45 min
listen up to 1 hour social media management zoom-event live webinar
Setting up your Social Media Management platform for success
Setting up your Social Media Management platform for success
Learn what to expect from your onboarding and dive into settings with an easy getting started checklist.
17 min
listen foundations publish course engage measure social media management up to 15 minutes
Running campaigns with Social Media Management
Running campaigns with Social Media Management
Learn how to run social media campaigns using Publish and Engage.
7 Courses
path foundations learning path publish engage social media management
Developing and measuring your social listening strategy
Developing and measuring your social listening strategy
Learn how to collect data with Listen queries to inform your social media strategy, and use Measure to understand the impact of your campaigns.
5 Courses
listen path foundations learning path measure social media management
[PREMIUM PRODUCTS] Analyzing competitors and influencers
[PREMIUM PRODUCTS] Analyzing competitors and influencers
Learn how to monitor competitor engagement with Benchmark, and use Influencer Marketing strategy to find the ideal influencers for each of your campaigns.
6 Courses
path foundations learning path social media management influence benchmark
Analytical Skills
Analytical Skills
This comprehensive path will teach you how to approach and explore the value of your data in order to pursue your narrative.
4 Courses
listen consumer research path learning path consumer intelligence social media management audience use case advanced Analytical Skills Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Brand Management
Brand Management
This comprehensive path will teach you how to track, monitor, and maintain your brand's voice and reputation.
5 Courses
listen consumer research path learning path publish measure consumer intelligence social media management audience influence vizia use case advanced Brand Management brand management learning path Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Content Marketing
Content Marketing
This comprehensive path will teach you how to identify your digital consumer intelligence needs, streamline content, and assess your campaign impact.
4 Courses
listen consumer research path learning path publish measure consumer intelligence social media management use case advanced benchmark Content Marketing content marketing path content marketing learning path Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Crisis Management
Crisis Management
This comprehensive path will teach you what to expect ahead of a crisis, how to detect a crisis, and how to proactively monitor customer feedback during a crisis.
5 Courses
listen consumer research path learning path publish engage consumer intelligence social media management audience influence vizia use case advanced analytical skills learning path Crisis Management Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Customer Care
Customer Care
This comprehensive path will teach you how to identify your customer's problems and effectively manage your interactions with them.
3 Courses
listen consumer research path learning path engage consumer intelligence social media management use case advanced Customer Care
Influencer Marketing
Influencer Marketing
This comprehensive path will teach you how to discover, manage, and analyze the right influencers for your campaign.
3 Courses
consumer research path learning path consumer intelligence social media management audience influence use case advanced influencer marketing learning path influencer marketing path Influencer Marketing Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Brandwatch for Education
Brandwatch for Education
This comprehensive path will teach you how to use Consumer Research as a teaching tool.
4 Courses
brandwatch consumer research consumer research bcr path foundations learning path consumer research path consumer research learning path consumer intelligence use case education Role: Regular Role: Admin Brandwatch for Education
Consumer Research
Consumer Research
This comprehensive path will teach you how to collect data using queries, to uncover actionable insights using reporting and custom dashboards.
6 Courses
brandwatch consumer research consumer research bcr path foundations learning path consumer research path consumer research learning path bcr learning path brandwatch consumer research learning path consumer intelligence Using queries vs segments Segmentation Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Introducing Consumer Research
Introducing Consumer Research
Learn what Consumer Research is and how to use Brandwatch Search.
40 min
analyze search brandwatch consumer research consumer research bcr introducing up to 1 hour course consumer intelligence Projects data dashboards insights brand tools story business question site coverage operators login AI homepage trend analysis brand monitoring analysis folders social data use cases competitor analysis logging in market research iris twitter data sources twitter partner big data Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Collecting data and exploring your pre-built dashboard
Collecting data and exploring your pre-built dashboard
Learn about collecting the different types of data and explore pre-built dashboards in Consumer Research.
40 min
search query brandwatch consumer research consumer research bcr instagram foundations up to 1 hour course consumer intelligence Signals Prebuilt dashboards Queries data reporting export keywords operators twitter data source linkedin data downloads blogs facebook conversations content owned news nonowned channels non-owned brackets visualizations signals components crawlers mention queries custom alerts crawling filter Analytical Skills Role: Regular Role: Admin
Building dashboards to analyze your data
Building dashboards to analyze your data
Learn how to create your own dashboard in Consumer Research.
34 min
query brandwatch consumer research consumer research bcr foundations up to 1 hour course consumer intelligence filters Filters Groups building dashboards dashboards topics share share of voice emotions creating dashboards compare component create dashboards templates groups customization layout volume over time sentiment data comparison component picker brand query trends data source word cloud breakdown hashtags organize chart share dashboard customize Analytical Skills Role: Regular Role: Analyst+ Role: Admin
Creating queries and optimizing your data
Creating queries and optimizing your data
Learn the concepts behind query writing in Consumer Research.
65 min
search query brandwatch consumer research consumer research bcr instagram foundations up to 1 hour course consumer intelligence Query Writing FB and IG data brand keywords operators hashtags facebook owned nonowned non-owned brackets data management quotes query writing brand search errors troubleshooting locations mentions query editor near wildcard content sources authentication
Using segmentation to get the most of your data
Using segmentation to get the most of your data
Learn the concepts of segmenting your data in Consumer Research.
43 min
query brandwatch consumer research consumer research bcr tags segmentation categories foundations up to 1 hour course consumer intelligence campaigns Using queries vs segments data topics segment conversations mentions crisis assess extract inform monitor event detect Role: Regular Role: Admin
Earn your Consumer Research Foundations Certificate
Earn your Consumer Research Foundations Certificate
Demonstrate your foundational understanding of Consumer Research.
34 min
brandwatch consumer research consumer research bcr certificate foundations up to 30 minutes consumer intelligence onboarding Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin Brandwatch for Education
Powering up your Social Panels
Powering up your Social Panels
Gather audience insights with Social Panels.
32 min
brandwatch consumer research consumer research foundations up to 30 minutes consumer intelligence micro-course brandwatch bites bb Role: Regular Role: Admin
Vizia
Vizia
This comprehensive path will teach you how to navigate your overview, create impactful decks, and distribute your visualizations.
3 Courses
path foundations learning path consumer intelligence vizia vizia learning path vizia path
Introducing Vizia
Introducing Vizia
Learn how to bring your data to life.
8 min
introducing course consumer intelligence insights folders content visualizations components real time decision making slides decks social network distribution vizia up to 15 minutes
Curating impactful visualizations with data
Curating impactful visualizations with data
Learn how to build visualizations and distribute insights anywhere in the world with Vizia.
31 min
foundations up to 1 hour course consumer intelligence filters reporting automation metrics automated custom insights reports share campaign brand network story folders social data component picker content visualizations components queries mentions crisis monitor event real time decision making slides decks social network distribution vizia big screen live updates casting customizable stakeholders starred brandwatch chart impact chrome sharing command center projecting google analytics password products screens google sheets live reporting theme live reports featured content url projects domain private link signage integrations conference broadcast dynamic browser theming office centralized installation branding distribution hub deck editor slide control email date range
Earn your Vizia Foundations Certificate
Earn your Vizia Foundations Certificate
Demonstrate your foundational understanding of Vizia.
33 min
certificate foundations up to 1 hour consumer intelligence vizia
Brandwatch Reviews
Brandwatch Reviews
This comprehensive path will teach you how to add your products and use dashboards to analyze your product reviews.
3 Courses
path foundations learning path consumer intelligence brandwatch reviews
Introducing Brandwatch Reviews
Introducing Brandwatch Reviews
Learn how to discover the basics of how you rank.
20 min
search tags categories introducing up to 30 minutes course consumer intelligence filters data dashboards brand analysis sentiment url projects location brandwatch reviews reviews product data edit tags description rating date trending domains alerts patterns add project reviews overview range reviews demo tabs vendors conversion entity volume vs sentiment add products actions summary weaknesses competition volume languages platform product star business add reviews searches
Staying on top of market trends with Brandwatch Reviews
Staying on top of market trends with Brandwatch Reviews
Learn how to spot opportunities to improve in Brandwatch Reviews.
20 min
deepdive search categories foundations up to 30 minutes course consumer intelligence filters data dashboards insights topics tools component templates sentiment data comparison word cloud breakdown components extract distribution theme url date range location map brandwatch reviews reviews product data trending domains reviews overview tabs entity volume vs sentiment summary volume product star creation entity maps terms quality creation date deep dive single product deep dive negative collection comparions add dashboard irrelevant topic wheel navigation performance sites pie chart sentiment detection grouping custom date group visual analyzing countries maps star trating ranges time period subtopics trending entities positive feature sites analysis
Earn your Brandwatch Reviews Foundations Certificate
Earn your Brandwatch Reviews Foundations Certificate
Demonstrate your foundational understanding of Brandwatch Reviews.
34 min
certificate foundations up to 30 minutes consumer intelligence brandwatch reviews reviews brandwatch reviews certificate
Listen
Listen
This comprehensive path will teach you how to collect relevant conversations, and break down that data to discover new insights.
5 Courses
listen path foundations learning path listen learning path listen path social media management Filters AI-peak detection Query basics Listen in Engage falcon
Introducing Listen
Introducing Listen
Learn the basic overview features in Listen.
33 min
listen introducing up to 1 hour course social media management AI-peak detection
Optimizing your Listen workflow
Optimizing your Listen workflow
Learn how to navigate your way through Listen.
49 min
listen foundations up to 1 hour course social media management Filters Query basics Listen in Engage
Enhancing your queries for better results
Enhancing your queries for better results
Learn common use cases to optimize your Listen queries.
38 min
listen foundations up to 1 hour course social media management
Leveraging data for Facebook, Instagram, and LinkedIn
Leveraging data for Facebook, Instagram, and LinkedIn
Learn how to leverage Content Sources in your Listen search.
17 min
listen foundations up to 30 minutes course social media management
Earn your Listen Foundations Certificate
Earn your Listen Foundations Certificate
Demonstrate your foundational understanding of Listen.
34 min
listen certificate foundations up to 30 minutes social media management
Publish
Publish
This comprehensive path will teach you how to design and edit posts and campaigns, and provides workflow strategies for stakeholder collaboration.
4 Courses
path foundations learning path publish path publish learning path publish social media management photo editor labels content pool geogating content calendar notes user roles ads filters geo-gating posts notifications campaigns stock items external content sharing falcon
Introducing Publish
Introducing Publish
Learn the basics to publishing your content in Publish.
53 min
tags introducing publish up to 1 hour course social media management photo editor geogating notes user roles ads geo-gating notifications external content sharing
Designing your best-looking content
Designing your best-looking content
Upskill your basic knowledge of Publish.
26 min
foundations publish up to 30 minutes course social media management ads Geo-gating Photo editor Geogating
Collaborating on content with your team
Collaborating on content with your team
Optimize your collaboration tools in Publish.
20 min
foundations publish up to 30 minutes course social media management Notes User roles Notifications
Earn your Publish Foundations Certificate
Earn your Publish Foundations Certificate
Demonstrate your foundational understanding of Publish.
34 min
certificate foundations publish up to 30 minutes social media management
Engage
Engage
This comprehensive path will teach you how to boost productivity with feeds, as well as feed optimization tactics to improve your customer experience.
4 Courses
path foundations learning path engage engage learning path engage path social media management falcon
Introducing Engage
Introducing Engage
Learn the basics of managing all your social engagement in one inbox.
39 min
introducing up to 1 hour course engage social media management filters replying to comments & direct messages workflows replying to comments and direct messages profile cards feeds
Optimizing your Engage feeds
Optimizing your Engage feeds
Upskill your basic knowledge of Engage.
35 min
foundations up to 1 hour course engage social media management bulk actions reporting automation response templates exporting conversations
Leveraging Engage tools to collaborate with your team
Leveraging Engage tools to collaborate with your team
Learn how to use notes and assignments to collaborate with your team in Engage.
22 min
foundations up to 30 minutes course engage social media management labels notes assigned messages
Earn your Engage Foundations Certificate
Earn your Engage Foundations Certificate
Demonstrate your foundational understanding of Engage.
34 min
certificate foundations up to 30 minutes engage social media management
Measure
Measure
This comprehensive path will teach you how to use dashboard templates and widgets, and how to schedule, export, and share dashboards with others.
4 Courses
path foundations learning path measure measure path measure learning path social media management falcon
Introducing Measure
Introducing Measure
Learn the basics of using dashboard templates to measure your data.
18 min
introducing up to 30 minutes course measure social media management data dashboard templates dashboards
Creating your own dashboard setup
Creating your own dashboard setup
Upskill your basic knowledge of Measure dashboards.
21 min
foundations up to 30 minutes course measure social media management filters building dashboards duplicate dashboards building widgets dashboard duplication
Sharing the data from your brand
Sharing the data from your brand
Learn how to share your Measure data with others.
20 min
foundations up to 30 minutes course measure social media management share dashboards scheduling dashboards internal dashboard sharing external dashboard sharing exporting dashboards
Earn your Measure Foundations Certificate
Earn your Measure Foundations Certificate
Demonstrate your foundational understanding of Measure.
34 min
certificate foundations up to 30 minutes measure social media management
Advertise
Advertise
This comprehensive path will teach you how to create Ad Campaigns, filter KPIs, and manage your audiences.
3 Courses
path foundations learning path social media management labels user roles ads campaigns metrics boosting ad creation promotion budget advertising Facebook Promoter placements advertise Advertiser targeting ad flow boost automated ad sets ad account setup promote Analyst custom audiences custom saved audiences filtering KPIs engagement exporting media export clicks insights objectives statistics audiences graph Smart labels advertise learning path advertise path falcon
Introducing Advertise
Introducing Advertise
Learn how to easily manage Ads and reporting.
45 min
introducing up to 1 hour course social media management labels user roles ads campaigns metrics boosting ad creation promotion budget Smart Labels advertising Facebook Promoter placements advertise Advertiser objective targeting ad flow boost automated ad sets ad account setup promote Analyst
Managing your campaigns and audiences
Managing your campaigns and audiences
Learn how to analyze your insights and audiences in Advertise.
34 min
foundations up to 1 hour course social media management ads campaigns metrics budget advertise ad sets custom audiences custom saved audiences filtering KPIs engagement exporting media export clicks insights objectives statistics audiences graph
Earn your Advertise Foundations Certificate
Earn your Advertise Foundations Certificate
Demonstrate your foundational understanding of Advertise.
34 min
certificate foundations up to 30 minutes social media management advertise
Influence
Influence
This comprehensive path will teach you how to search for the perfect influencer, manage your influencer CRM, and streamline campaign reporting.
4 Courses
search tags path foundations learning path social media management notes filters data reporting Facebook exporting audiences influence learning path influence path Twitter emails influencer search interests post fulfillment TikTok authorization topics demographics YouTube account summary revenue campaign performance sales Twitch segment performance data audience type Instagram influencer reports social reports followers contracts share look for Shopify credible information campaign brand influencers brand affinities views post campaign history network Discover analytics post requirements Reels stream database account CRM Influencers messages Tiktok brand affinity credibility Instagram reels live links logo profile post detection keywords campaign goals influence keywords gender
Introducing Influence
Introducing Influence
Learn how to discover the perfect influencer for your campaign.
31 min
search introducing up to 1 hour course social media management filters audiences influencer search interests TikTok topics demographics YouTube segment audience type Instagram influencer reports followers look for credible brand affinities views Discover analytics Reels database account Influencers brand affinity credibility Instagram reels influence keywords gender
Managing your influencer relationships
Managing your influencer relationships
Learn how to store your influencer data in one place.
24 min
tags foundations up to 30 minutes course social media management notes filters Facebook Twitter emails authorization YouTube revenue Twitch Instagram social contracts information campaign post campaign history network analytics stream database CRM Influencers messages Tiktok profile influence
Streamlining your influencer campaigns
Streamlining your influencer campaigns
Learn how to manage your influencer campaigns.
34 min
foundations up to 1 hour course social media management data reporting exporting audiences post fulfillment demographics account summary campaign performance sales performance data reports share campaign brand post requirements Influencers live links logo post detection keywords campaign goals influence shopify
Earn your Influence Foundations Certificate
Earn your Influence Foundations Certificate
Demonstrate your foundational understanding of Influence.
34 min
certificate foundations up to 30 minutes social media management influence
Benchmark
Benchmark
This comprehensive path will teach you how to use pre-built dashboard templates, monitor competitor engagement, and export your data.
3 Courses
path foundations learning path social media management Benchmark learning path Benchmark path falcon benchmark
Introducing Benchmark
Introducing Benchmark
Learn how to compare your brand against your competitors.
27 min
introducing up to 30 minutes course social media management posts dashboards metrics Facebook engagement Instagram Benchmark learning path Benchmark path competitors widgets fans over time fans content strategy brand overview total engagement avg engagement per post fan growth benchmark
Drawing content inspiration from competitors
Drawing content inspiration from competitors
Learn how to discover brand inspiration in Benchmark.
31 min
instagram foundations up to 30 minutes course social media management posts exporting dashboards metrics engagement exporting Benchmark learning path Benchmark path share of voice competitors facebook content total engagement pdf export share of engagement benchmark
Earn your Benchmark Foundations Certificate
Earn your Benchmark Foundations Certificate
Demonstrate your foundational understanding of Benchmark.
38 min
certificate foundations up to 30 minutes social media management Benchmark learning path Benchmark path benchmark
Audience
Audience
This comprehensive path will teach you how to segment, use profile cards, and merge your audiences.
3 Courses
path foundations learning path social media management audience audience learning path audience path falcon
Introducing Audience
Introducing Audience
Learn how to personalize your customer experiences.
30 min
introducing up to 30 minutes course social media management labels notes filters profile cards export insights graph segment social audience profile keywords twitter breakdown channels mention email about sources activities audience demo development full name create audience customer segmentation customer pinned engaging with people link customer experience social media team what we know networks explore audience tab fields categorize handle import influencer gender split top fan download customer satisfaction location name interactions contact talking about user information records csv labeling segmenting audience insights audience overview users
Handling your customer data
Handling your customer data
Learn how to manage customer data in Audience.
23 min
foundations up to 30 minutes course social media management filters data profile cards export audiences segment audience people customer experience tab fields import download map merge candidates delete audience terms of service merging profiles drag and drop consent spreadsheet download link pinned audiences law imported profile pin audience candidates score upload profiles similarity score csv exports contacts permission open merge files merge tab identify customer journey import profile columns unique field manage audience matches merge profiles imported data social profiles
Earn your Audience Foundations Certificate
Earn your Audience Foundations Certificate
Demonstrate your foundational understanding of Audience.
33 min
certificate foundations up to 1 hour social media management audience
Boosting your social listening skills
Boosting your social listening skills
Learn what questions to ask of your data.
44 min
listen consumer research up to 1 hour course consumer intelligence social media management data insights objectives topics information brand audience business question analysis social data trends conversations content products people networks location patterns use case volume advanced Analytical Skills consumer business growth properties data point business needs marketing strategy content performance consumer behavior social listening questions reputation actionable insight customer feedback research loyalty baseline variables language analyst actionable insights properties industry business objectives online time themes Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Connecting the dots behind your data
Connecting the dots behind your data
Learn how to add the best value to your data.
37 min
listen query consumer research up to 1 hour course consumer intelligence social media management filters campaigns data metrics targeting topics keywords tools operators analysis sentiment brand query trends hashtags signals queries mentions query editor monitor location alerts use case languages quality advanced Analytical Skills analyst business objectives reliability standardization kpis sampling consistency key terms business outcomes goals outcomes results accuracy boolean topical query research context Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Bringing your story to life
Bringing your story to life
Learn how to create a narrative with your data.
44 min
listen consumer research up to 1 hour course consumer intelligence social media management data dashboards reporting metrics custom insights graph interests reports influencers share of voice iris twitter compare volume over time sentiment word cloud breakdown news components filter stakeholders sharing tabs use case volume advanced Analytical Skills research analyst business outcomes demographic where data sets findings when tweeters key drivers comparing percentage content source individuals author list firehose setup sov verified dashboard setup consumer insights why research questions benchmark tag viral what exports author who market trends phrases charts Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Analytical Skills Certificate
Earn your Analytical Skills Certificate
Demonstrate your understanding of analytical skills in social listening.
33 min
listen consumer research certificate publish up to 30 minutes consumer intelligence social media management use case advanced Analytical Skills analytical skills certificate Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Managing your brand's voice through quality data
Managing your brand's voice through quality data
Learn the importance of tracking your brand's voice.
26 min
listen consumer research up to 30 minutes course consumer intelligence social media management topics influencers competitors story analysis social data trends content crisis monitor stakeholders products people social media use case performance advanced questions customer feedback variables time Brand Management reputation management concerns success stories reputation drivers marketing brand awareness logos brand perception competitor activity customer complaints brand voice emerging trends brand identity influencer mentions business questions Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Leaning on tools to manage your brand's reputation
Leaning on tools to manage your brand's reputation
Learn how to begin setting up necessary tools to manage your brand.
37 min
listen consumer research up to 1 hour course consumer intelligence social media management filters data topics influencers keywords story operators social data twitter groups sentiment brand query trends word cloud conversations content channels components queries mentions monitor stakeholders products people social media influencer use case platform performance advanced questions reputation variables time boolean setup benchmark Brand Management reputation management concerns success stories reputation drivers marketing brand awareness brand voice emerging trends brand identity influencer mentions spikes dashboard quick search track brand Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Amplifying your brand's health and perception
Amplifying your brand's health and perception
Learn how to enhance your brand's health.
26 min
listen search consumer research tags segmentation categories publish up to 30 minutes course measure consumer intelligence social media management content pool filters campaigns data reporting insights segment reports brand audience Tiktok influence content strategy signals vizia stakeholders live reporting influencer alerts use case advanced content performance reputation exports Brand Management dashboard Brand health updates sponsored approval flows consumer perceptions optimize owned content performance post detection brand conversations discover Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Optimizing and maintaining your brand's evolution
Optimizing and maintaining your brand's evolution
Learn what it takes to stay on top of your brand's evolution over time.
19 min
listen consumer research up to 30 minutes course consumer intelligence social media management campaign hashtags conversations near use case product advanced Brand Management brand perception rebranding operator misspellings owned media Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Brand Management Certificate
Earn your Brand Management Certificate
Demonstrate your advanced understanding of Brand Management.
33 min
listen consumer research certificate publish up to 30 minutes measure consumer intelligence social media management influence vizia use case advanced Brand Management Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Powering up your content
Powering up your content
Learn how to identify your digital customer intelligence needs in Content Marketing.
35 min
consumer research up to 1 hour course consumer intelligence insights objectives interests demographics segment influencers audience analytics competitors trends conversations content social media use case advanced social listening questions industry kpis business outcomes goals outcomes benchmark trending topics Influencer Marketing target audience strategy Content Marketing ai online behaviors communities key performance indicators keyword research seo Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Planning your next big campaign
Planning your next big campaign
Learn how to streamline content for your next campaign.
52 min
listen query consumer research publish up to 1 hour course consumer intelligence social media management labels content pool ads filters stock items promotion engagement insights demographics share brand post audience gender competitors component volume over time sentiment trends hashtags content stakeholders impact email social media team use case sites advanced themes benchmark author marketing brand identity spikes dashboard retweets reach comments target audience collaboration Content Marketing schedule serps educational value promote posts Linkedin voices calendar repurpose create ads shares Facebook ad account shareable view approval workflow search engine results traffic evergreen Reddit authority feedback top urls assets original posts Instagram story ad set sales funnel consumers iris conversation insights Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Measuring your campaign impact
Measuring your campaign impact
Learn how to assess the impact of your campaign.
43 min
listen analyze up to 1 hour course measure social media management posts share dashboards dashboards metrics engagement insights objectives sales campaign brand audience analytics keywords fans over time sentiment social media use case topic wheel advanced content performance baseline language kpis benchmark brand awareness reach strategy Content Marketing traffic target externally competitor benchmarking label performance customer loyalty brand insights paid performance public link social channel performance lead gen content analysis template emotion listen search social performance impressions owned performance expiration Measure lead generation average engagement behavior widget competitor placement social channel Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Content Marketing Certificate
Earn your Content Marketing Certificate
Demonstrate your advanced understanding of Content Marketing.
33 min
listen consumer research certificate publish up to 30 minutes measure consumer intelligence social media management use case advanced benchmark Content Marketing Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Preparing for a potential crisis (Part 1)
Preparing for a potential crisis (Part 1)
Learn what to expect behind a crisis.
17 min
listen alert consumer research up to 30 minutes course consumer intelligence social media management metrics topics followers brand audience influence social data emotions sentiment crisis use case advanced social listening reputation baseline social media crisis issues negative mentions normal Crisis Management managing crisis emerging risk communications strategy structured data plan social platforms unstructured data Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Preparing for a potential crisis (Part 2)
Preparing for a potential crisis (Part 2)
Learn how to establish your brand's baseline ahead of a crisis.
22 min
listen consumer research up to 30 minutes course consumer intelligence social media management data social influencers event stakeholders location use case volume advanced industry Crisis Management social media communication crisis plan leaders sensitive drivers crisis response guidelines world communication social team response Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Detecting and identifying a crisis
Detecting and identifying a crisis
Learn what to be on the lookout for when detecting a potential crisis.
39 min
listen consumer research up to 1 hour course consumer intelligence social media management filters posts metrics insights topics share story brand monitoring twitter sentiment word cloud conversations filter mentions crisis stakeholders impact reviews alerts tabs use case advanced questions when content source why benchmark viral what who spikes Crisis Management top tweeters authors crisis stages emerging retweets tweet shifts mention volume mention type word clouds time frame social panels unnatural shifts author lists reach top authors keyword growth breakdowns trend Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Monitoring and assessing the impact of a crisis
Monitoring and assessing the impact of a crisis
Learn how to proactively monitor customer feedback to manage a potential crisis.
30 min
listen query consumer research tags categories publish up to 1 hour course engage consumer intelligence social media management content calendar campaigns data dashboards reporting response templates automated export insights topics reports share brand influence twitter volume over time sentiment word cloud components mentions content sources monitor event vizia stakeholders impact reviews tabs use case volume advanced benchmark phrases issues Crisis Management time frame reach live view launch volume history statement engage labels report customers scheduled complaints feed communication strategy trending topics social crisis view facts comments label social channels total volume net sentiment account type top influencers assignments triage communicate Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Crisis Management Certificate
Earn your Crisis Management Certificate
Demonstrate your advanced understanding of Crisis Management.
33 min
listen consumer research certificate publish up to 30 minutes consumer intelligence social media management influence vizia use case advanced Crisis Management Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Navigating the voice of the customer
Navigating the voice of the customer
Learn how to discover your customer pain points.
37 min
listen query consumer research tags categories up to 1 hour course engage consumer intelligence social media management objectives brand operators sentiment channels customer journey use case advanced business outcomes quick search Crisis Management complaints community feedback community engagement pain points inquiries Customer Care
Delivering a stellar customer experience
Delivering a stellar customer experience
Learn how to deliver a personalized customer experience.
53 min
listen consumer research up to 1 hour course engage consumer intelligence social media management labels filters reporting automation export messages keywords iris customer experience customer satisfaction use case advanced feed assignments workflow Customer Care social care inbox measuring team performance moderating marked as read
Earn your Customer Care Certificate
Earn your Customer Care Certificate
Demonstrate your advanced understanding of Customer Care.
33 min
listen consumer research certificate up to 30 minutes engage consumer intelligence social media management use case advanced Customer Care
Searching for the perfect influencer
Searching for the perfect influencer
Learn best practices on your search for the right influencer.
22 min
consumer research up to 30 minutes course consumer intelligence social media management metrics objectives demographics followers campaign brand influencers audience brand affinity influence sentiment micro social media identify use case quality advanced industry business objectives reach Influencer Marketing experts macro beauty relationships engaged expertise micro-influencers technology niche target audience target market travel fashion authentic partnerships popularity agency macro-influencers creativity fitness engagement rates community fees Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Building authentic partnerships with the right influencer
Building authentic partnerships with the right influencer
Discover and analyze top influencers for your campaign.
41 min
consumer research instagram up to 1 hour course consumer intelligence social media management posts campaigns data metrics engagement insights objectives interests topics demographics followers brand influencers audience analytics brand affinity post detection keywords influence keywords gender conversations monitor stakeholders projects social media location identify use case platform quality advanced kpis goals results individuals author list dashboard quick search discover guidelines communication top authors account type Influencer Marketing niche partnerships agency engagements sponsorship publishing collaboration managing relationships support message best account interests success audience quality payment brand loyalty website expectations age messaging pay rates online reputation disclosure brand guidelines deliverables youtube tracking influencer management brands dialogue collaborations process compensation tiktok partnership opportunities Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Influencer Marketing Certificate
Earn your Influencer Marketing Certificate
Demonstrate your advanced understanding of Influencer Marketing.
33 min
consumer research certificate up to 30 minutes consumer intelligence social media management influence use case advanced Influencer Marketing Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Using Consumer Research as a teaching tool
Using Consumer Research as a teaching tool
Learn how to use Consumer Research as a teaching tool with your students.
44 min
querywriting query brandwatch consumer research consumer research bcr foundations up to 1 hour course consumer intelligence Query Writing Queries building dashboards data dashboards insights onboarding login homepage trend analysis brand monitoring social data competitor analysis logging in market research data sources creating dashboards create dashboards brand query organize blogs news queries query writing brand search content sources crisis inform use case content source dashboard education Role: Regular Role: Admin Brandwatch for Education
Setting up your account for success
Setting up your account for success
Learn how to organize and manage your Consumer Research account for teaching success.
47 min
search querywriting query brandwatch consumer research consumer research bcr foundations up to 1 hour course consumer intelligence Query Writing Projects Queries share dashboards building dashboards data dashboards export insights share onboarding analysis creating dashboards create dashboards layout brand query organize share dashboard data downloads visualizations queries data management query writing brand search projects use case account management education Role: Regular Role: Admin Brandwatch for Education
Brandwatch Bites: Preparing your account for student use
Brandwatch Bites: Preparing your account for student use
Learn how to efficiently set your account up for students to begin using the tool.
23 min
consumer research foundations micro-course use case up to 15 minutes Role: Regular Role: Admin Brandwatch for Education
Brandwatch Bites: Simplifying your Engage setup with bulk labels and actions
Brandwatch Bites: Simplifying your Engage setup with bulk labels and actions
Manage your labels and actions seamlessly in Engage.
8 min
foundations engage social media management micro-course bb up to 15 minutes
Brandwatch Bites: Creating and troubleshooting your query
Brandwatch Bites: Creating and troubleshooting your query
Dig right into creating and troubleshooting your query in Consumer Research.
20 min
query brandwatch consumer research consumer research query building foundations up to 30 minutes consumer intelligence query writing micro-course brandwatch bites bb Role: Regular Role: Admin
[RECORDING] Introduction to audience insights with social panels
[RECORDING] Introduction to audience insights with social panels
Join us for an introduction into social panels for audience insights and analysis.
48 min
consumer research up to 1 hour consumer intelligence demographics audience event people demographic social panels events socialpanel socialpanels events feed on demand event
[RECORDING] Utilizing labels across Social Media Management modules
[RECORDING] Utilizing labels across Social Media Management modules
Learn how to utilize labels across SMM for easy asset and campaign management.
20 min
up to 30 minutes social media management on demand event
[RECORDING] Comparing multiple queries in your dashboards
[RECORDING] Comparing multiple queries in your dashboards
Bite-sized introduction into displaying multiple brands in your dashboard.
10 min
consumer research consumer intelligence building dashboards dashboards brand competitors brand monitoring competitor analysis creating dashboards create dashboards brand overview up to 15 minutes Brand Management competitor activity dashboard track brand Brand health competitor benchmarking brand insights competitor recording on demand event
Brandwatch Bites: Creating Advantage+ catalog ads in Advertise
Brandwatch Bites: Creating Advantage+ catalog ads in Advertise
Increase your sales with Advantage+ catalog ads.
10 min
foundations course social media management advertise micro-course brandwatch bites bb up to 15 minutes
Brandwatch Bites: Using and creating categories for your data
Brandwatch Bites: Using and creating categories for your data
Structure your data with categories.
20 min
brandwatch consumer research consumer research foundations up to 30 minutes consumer intelligence micro-course brandwatch bites bb Role: Regular Role: Analyst+ Role: Admin
[RECORDING] AI quick searching
[RECORDING] AI quick searching
Bite-sized introduction into creating AI quick searches for instant data analysis.
6 min
search consumer research consumer intelligence insights social AI social data market research brand search event social media up to 15 minutes social listening research consumer insights quick search ai keyword research iris conversation insights brand insights ai, quick search ai, quick, insights, speed, fast quicksearch on demand event
Brandwatch Bites: Troubleshooting common query errors
Brandwatch Bites: Troubleshooting common query errors
Fix common errors when building your query.
13 min
query brandwatch consumer research consumer research foundations consumer intelligence query writing micro-course brandwatch bites bb up to 15 minutes Role: Regular Role: Admin
Brandwatch Bites: Streamlining your Publish label workflow
Brandwatch Bites: Streamlining your Publish label workflow
Manage your automated and mandatory labels and label groups in Publish.
13 min
foundations publish social media management micro-course brandwatch bites bb up to 15 minutes
Brandwatch Bites: Exploring Iris Conversation Insights in Consumer Research
Brandwatch Bites: Exploring Iris Conversation Insights in Consumer Research
Summarize the major themes in your mentions.
15 min
consumer research foundations consumer intelligence micro-course up to 15 minutes Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
[MASTERCLASS] Auditing Your Social Media Strategy & Establishing Impactful KPIs
[MASTERCLASS] Auditing Your Social Media Strategy & Establishing Impactful KPIs
Kenneth Bracho, Senior Account Manager at Brandwatch, shares insights into developing a comprehensive social media strategy, setting meaningful goals, and using metrics and KPIs to measure success effectively.
23 min
up to 30 minutes consumer intelligence social media management Analytical Skills Influencer Marketing Content Marketing masterclass on demand event
Brandwatch Bites: Connecting with your Measure posts through Post Insights
Brandwatch Bites: Connecting with your Measure posts through Post Insights
Gather more in-depth insights into your Measure posts.
10 min
foundations measure social media management micro-course brandwatch bites bb up to 15 minutes
[RECORDING] Introduction to boolean operators
[RECORDING] Introduction to boolean operators
Master the basics of boolean for capturing the your data in query writing.
50 min
consumer research up to 1 hour consumer intelligence recording on demand event
[RECORDING] Managing your query limit
[RECORDING] Managing your query limit
Learn how to utilize segmentation to manage and free up your query allocation.
50 min
consumer research up to 1 hour consumer intelligence recording on demand event
[RECORDING] Introduction to query writing
[RECORDING] Introduction to query writing
Join us for an introduction into the fundamentals of query writing and boolean.
50 min
consumer research up to 1 hour consumer intelligence on demand event
Brandwatch Bites: Evaluating your Measure posts with Iris Post Analysis
Brandwatch Bites: Evaluating your Measure posts with Iris Post Analysis
Improve your content strategy within your Measure posts.
6 min
foundations measure social media management micro-course up to 15 minutes
[RECORDING] Dashboard storytelling in Consumer Research
[RECORDING] Dashboard storytelling in Consumer Research
Discover how to question your data and bring meaning to your dashboard analysis.
64 min
consumer research up to 1 hour consumer intelligence on demand event
[RECORDING] Benchmark Overview
[RECORDING] Benchmark Overview
Dive into the Benchmark module for understanding the landscape of your competitor's social content strategy.
31 min
up to 30 minutes social media management on demand event
Brandwatch Bites: Optimizing your text with Iris in SMM
Brandwatch Bites: Optimizing your text with Iris in SMM
Enhance your text with just a few easy clicks.
8 min
foundations publish engage social media management advertise micro-course up to 15 minutes
[RECORDING] Writing brand queries
[RECORDING] Writing brand queries
Learning the key fundamental approach and boolean required for building a strong brand query.
50 min
consumer research up to 1 hour consumer intelligence on demand event
[RECORDING] Utilizing Benchmark and Listen for social strategy
[RECORDING] Utilizing Benchmark and Listen for social strategy
Learn how to use the Benchmark and Listen modules to support social strategy and content creation.
34 min
up to 30 minutes social media management on demand event
Brandwatch Bites: Creating your Link in Bio
Brandwatch Bites: Creating your Link in Bio
Create a Link in Bio landing page directly in Publish.
13 min
foundations publish social media management micro-course brandwatch bites bb up to 15 minutes
[RECORDING] Advancing your Listen searches
[RECORDING] Advancing your Listen searches
Learn how advance and target your Listen searches for greater social listening insights.
34 min
up to 30 minutes social media management on demand event
[RECORDING] Topical query writing
[RECORDING] Topical query writing
Learn how to effectively position your queries and boolean operators to capture topical and research-related conversations.
50 min
querybuilding querywriting query consumer research query building up to 1 hour consumer intelligence Query basics Query Writing Queries operators brand query queries query writing advanced operators query editor simple brand query simple brand query template research boolean topical query research context research questions operator events topical query allocation query limit querylimit queryallocation on demand event
[MASTERCLASS] Unlocking 2023 Influencer Campaign Secrets for Your 2024 Strategy
[MASTERCLASS] Unlocking 2023 Influencer Campaign Secrets for Your 2024 Strategy
Andre Veiga from Digital Voices and Sebastian Wulff from Brandwatch dive into the power of Influencer Marketing, which content performs best, and picking the right size Influencer.
49 min
listen consumer research up to 1 hour consumer intelligence social media management influence masterclass on demand event
[MASTERCLASS] Tips for Listening Like a Pro in the Age of Generative AI
[MASTERCLASS] Tips for Listening Like a Pro in the Age of Generative AI
Jeff Charlip, Senior Solutions Consultant at Brandwatch, talks about how to use AI as a supplement to your Consumer Research workflows, helping you surface actionable insights faster.
31 min
listen consumer research up to 30 minutes consumer intelligence social media management masterclass on demand event
Brandwatch Bites: Streamlining your LinkedIn campaigns in Advertise
Brandwatch Bites: Streamlining your LinkedIn campaigns in Advertise
Manage your LinkedIn ad account from one unified place.
10 min
foundations social media management advertise micro-course brandwatch bites bb up to 15 minutes
[RECORDING] AI and quick wins in Consumer Research
[RECORDING] AI and quick wins in Consumer Research
Learn time-saving features, shortcuts, and strategies to expedite your data gathering and analysis process across Consumer Research.
50 min
consumer research up to 1 hour consumer intelligence on demand event
Brandwatch Bites: Leveraging value out of the Content Pool
Brandwatch Bites: Leveraging value out of the Content Pool
Learn how to make the most out of the Content Pool.
18 min
foundations publish social media management content pool micro-course up to 15 minutes
Brandwatch Bites: Setting up your Salesforce integration in Engage
Brandwatch Bites: Setting up your Salesforce integration in Engage
Improve visibility between your social media and support teams.
7 min
foundations engage social media management micro-course bb up to 15 minutes salesforce
Brandwatch Bites: Staying ahead of relevant conversations with the Events feed
Brandwatch Bites: Staying ahead of relevant conversations with the Events feed
Explore trending topics and understand the main drivers to stay ahead of the competition.
11 min
consumer research foundations consumer intelligence micro-course brandwatch bites bb up to 15 minutes
Brandwatch Bites: Applying custom classifiers to your data
Brandwatch Bites: Applying custom classifiers to your data
Segment your data into categories.
17 min
brandwatch consumer research consumer research foundations up to 30 minutes consumer intelligence micro-course brandwatch bites bb Role: Regular Role: Admin
Brandwatch Bites: Using the Simple brand query template
Brandwatch Bites: Using the Simple brand query template
Set up your brand query in just a few short steps.
11 min
query brandwatch consumer research consumer research query building foundations consumer intelligence brand brand query customize queries query writing brand search query editor micro-course micro brandwatch bites simple brand query bb simple template simple brand query template brand template up to 15 minutes Role: Regular Role: Admin
[MASTERCLASS] Leading the Evolution & Adoption of Social Listening at Fetch
[MASTERCLASS] Leading the Evolution & Adoption of Social Listening at Fetch
Amanda Jeppson, Associate Director of Research & Insights at Fetch, talks about her strategy for implementing social listening as a team of one, and provides core takeaways for ensuring success.
23 min
listen consumer research up to 30 minutes consumer intelligence social media management masterclass on demand event
[RECORDING] Exploring brand sentiment in dashboards
[RECORDING] Exploring brand sentiment in dashboards
Give meaning to your brand's sentiment in your dashboards.
50 min
consumer research up to 1 hour consumer intelligence AI-peak detection building dashboards dashboards topics AI creating dashboards sentiment trends crisis detect sentiment detection analyzing Analytical Skills dashboard Crisis Management trending topics Role: Regular Role: Analyst+ Role: Analyst Role: Admin trends, word cloud, wordcloud, viral, trending, topics, topical, components, brand, insights on demand event
Brandwatch Bites: Using and creating tags for your data
Brandwatch Bites: Using and creating tags for your data
Structure your data with tags.
18 min
brandwatch consumer research consumer research foundations up to 30 minutes consumer intelligence micro-course brandwatch bites bb Role: Regular Role: Admin
[RECORDING] Creating informative word clouds
[RECORDING] Creating informative word clouds
Bite-sized exploration into creating and positioning word clouds for informative insights.
6 min
consumer research consumer intelligence topics keywords trend analysis component trends word cloud components event trending subtopics up to 15 minutes actionable insight viral word clouds trend trending topics events topical trends, word cloud, wordcloud, viral, trending, topics, topical, components, brand, insights on demand event
Brandwatch Bites: Gathering your competitors' content summary with Iris
Brandwatch Bites: Gathering your competitors' content summary with Iris
Analyze your competitors' summaries in one easy view.
8 min
foundations social media management micro-course up to 15 minutes benchmark
[MASTERCLASS] Unleashing the Potential of Community
[MASTERCLASS] Unleashing the Potential of Community
Chris Degenaars from Giant Group talks about identifying your business goals for developing a community, and pairing the strengths of community to drive innovations in developing products and communicating with customers.
25 min
up to 30 minutes consumer intelligence social media management Content Marketing masterclass on demand event
Introducing Audience
Introducing Audience
Learn how to personalize your customer experiences.
30 min
introducing up to 30 minutes course social media management labels notes filters profile cards export insights graph segment social audience profile keywords twitter breakdown channels mention email about sources activities audience demo development full name create audience customer segmentation customer pinned engaging with people link customer experience social media team what we know networks explore audience tab fields categorize handle import influencer gender split top fan download customer satisfaction location name interactions contact talking about user information records csv labeling segmenting audience insights audience overview users
Handling your customer data
Handling your customer data
Learn how to manage customer data in Audience.
23 min
foundations up to 30 minutes course social media management filters data profile cards export audiences segment audience people customer experience tab fields import download map merge candidates delete audience terms of service merging profiles drag and drop consent spreadsheet download link pinned audiences law imported profile pin audience candidates score upload profiles similarity score csv exports contacts permission open merge files merge tab identify customer journey import profile columns unique field manage audience matches merge profiles imported data social profiles
Earn your Audience Foundations Certificate
Earn your Audience Foundations Certificate
Demonstrate your foundational understanding of Audience.
33 min
certificate foundations up to 1 hour social media management audience
Earn your Benchmark Foundations Certificate
Earn your Benchmark Foundations Certificate
Demonstrate your foundational understanding of Benchmark.
38 min
certificate foundations up to 30 minutes social media management Benchmark learning path Benchmark path benchmark
Introducing Benchmark
Introducing Benchmark
Learn how to compare your brand against your competitors.
27 min
introducing up to 30 minutes course social media management posts dashboards metrics Facebook engagement Instagram Benchmark learning path Benchmark path competitors widgets fans over time fans content strategy brand overview total engagement avg engagement per post fan growth benchmark
Drawing content inspiration from competitors
Drawing content inspiration from competitors
Learn how to discover brand inspiration in Benchmark.
31 min
instagram foundations up to 30 minutes course social media management posts exporting dashboards metrics engagement exporting Benchmark learning path Benchmark path share of voice competitors facebook content total engagement pdf export share of engagement benchmark
Earn your Consumer Research Foundations Certificate
Earn your Consumer Research Foundations Certificate
Demonstrate your foundational understanding of Consumer Research.
34 min
brandwatch consumer research consumer research bcr certificate foundations up to 30 minutes consumer intelligence onboarding Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin Brandwatch for Education
Introducing Consumer Research
Introducing Consumer Research
Learn what Consumer Research is and how to use Brandwatch Search.
40 min
analyze search brandwatch consumer research consumer research bcr introducing up to 1 hour course consumer intelligence Projects data dashboards insights brand tools story business question site coverage operators login AI homepage trend analysis brand monitoring analysis folders social data use cases competitor analysis logging in market research iris twitter data sources twitter partner big data Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Building dashboards to analyze your data
Building dashboards to analyze your data
Learn how to create your own dashboard in Consumer Research.
34 min
query brandwatch consumer research consumer research bcr foundations up to 1 hour course consumer intelligence filters Filters Groups building dashboards dashboards topics share share of voice emotions creating dashboards compare component create dashboards templates groups customization layout volume over time sentiment data comparison component picker brand query trends data source word cloud breakdown hashtags organize chart share dashboard customize Analytical Skills Role: Regular Role: Analyst+ Role: Admin
Using segmentation to get the most of your data
Using segmentation to get the most of your data
Learn the concepts of segmenting your data in Consumer Research.
43 min
query brandwatch consumer research consumer research bcr tags segmentation categories foundations up to 1 hour course consumer intelligence campaigns Using queries vs segments data topics segment conversations mentions crisis assess extract inform monitor event detect Role: Regular Role: Admin
Creating queries and optimizing your data
Creating queries and optimizing your data
Learn the concepts behind query writing in Consumer Research.
65 min
search query brandwatch consumer research consumer research bcr instagram foundations up to 1 hour course consumer intelligence Query Writing FB and IG data brand keywords operators hashtags facebook owned nonowned non-owned brackets data management quotes query writing brand search errors troubleshooting locations mentions query editor near wildcard content sources authentication
Collecting data and exploring your pre-built dashboard
Collecting data and exploring your pre-built dashboard
Learn about collecting the different types of data and explore pre-built dashboards in Consumer Research.
40 min
search query brandwatch consumer research consumer research bcr instagram foundations up to 1 hour course consumer intelligence Signals Prebuilt dashboards Queries data reporting export keywords operators twitter data source linkedin data downloads blogs facebook conversations content owned news nonowned channels non-owned brackets visualizations signals components crawlers mention queries custom alerts crawling filter Analytical Skills Role: Regular Role: Admin
Introducing Brandwatch Reviews
Introducing Brandwatch Reviews
Learn how to discover the basics of how you rank.
20 min
search tags categories introducing up to 30 minutes course consumer intelligence filters data dashboards brand analysis sentiment url projects location brandwatch reviews reviews product data edit tags description rating date trending domains alerts patterns add project reviews overview range reviews demo tabs vendors conversion entity volume vs sentiment add products actions summary weaknesses competition volume languages platform product star business add reviews searches
Staying on top of market trends with Brandwatch Reviews
Staying on top of market trends with Brandwatch Reviews
Learn how to spot opportunities to improve in Brandwatch Reviews.
20 min
deepdive search categories foundations up to 30 minutes course consumer intelligence filters data dashboards insights topics tools component templates sentiment data comparison word cloud breakdown components extract distribution theme url date range location map brandwatch reviews reviews product data trending domains reviews overview tabs entity volume vs sentiment summary volume product star creation entity maps terms quality creation date deep dive single product deep dive negative collection comparions add dashboard irrelevant topic wheel navigation performance sites pie chart sentiment detection grouping custom date group visual analyzing countries maps star trating ranges time period subtopics trending entities positive feature sites analysis
Earn your Brandwatch Reviews Foundations Certificate
Earn your Brandwatch Reviews Foundations Certificate
Demonstrate your foundational understanding of Brandwatch Reviews.
34 min
certificate foundations up to 30 minutes consumer intelligence brandwatch reviews reviews brandwatch reviews certificate
Building authentic partnerships with the right influencer
Building authentic partnerships with the right influencer
Discover and analyze top influencers for your campaign.
41 min
consumer research instagram up to 1 hour course consumer intelligence social media management posts campaigns data metrics engagement insights objectives interests topics demographics followers brand influencers audience analytics brand affinity post detection keywords influence keywords gender conversations monitor stakeholders projects social media location identify use case platform quality advanced kpis goals results individuals author list dashboard quick search discover guidelines communication top authors account type Influencer Marketing niche partnerships agency engagements sponsorship publishing collaboration managing relationships support message best account interests success audience quality payment brand loyalty website expectations age messaging pay rates online reputation disclosure brand guidelines deliverables youtube tracking influencer management brands dialogue collaborations process compensation tiktok partnership opportunities Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Influencer Marketing Certificate
Earn your Influencer Marketing Certificate
Demonstrate your advanced understanding of Influencer Marketing.
33 min
consumer research certificate up to 30 minutes consumer intelligence social media management influence use case advanced Influencer Marketing Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Searching for the perfect influencer
Searching for the perfect influencer
Learn best practices on your search for the right influencer.
22 min
consumer research up to 30 minutes course consumer intelligence social media management metrics objectives demographics followers campaign brand influencers audience brand affinity influence sentiment micro social media identify use case quality advanced industry business objectives reach Influencer Marketing experts macro beauty relationships engaged expertise micro-influencers technology niche target audience target market travel fashion authentic partnerships popularity agency macro-influencers creativity fitness engagement rates community fees Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Measure Foundations Certificate
Earn your Measure Foundations Certificate
Demonstrate your foundational understanding of Measure.
34 min
certificate foundations up to 30 minutes measure social media management
Creating your own dashboard setup
Creating your own dashboard setup
Upskill your basic knowledge of Measure dashboards.
21 min
foundations up to 30 minutes course measure social media management filters building dashboards duplicate dashboards building widgets dashboard duplication
Introducing Measure
Introducing Measure
Learn the basics of using dashboard templates to measure your data.
18 min
introducing up to 30 minutes course measure social media management data dashboard templates dashboards
Sharing the data from your brand
Sharing the data from your brand
Learn how to share your Measure data with others.
20 min
foundations up to 30 minutes course measure social media management share dashboards scheduling dashboards internal dashboard sharing external dashboard sharing exporting dashboards
Brandwatch Bites: Gathering your competitors' content summary with Iris
Brandwatch Bites: Gathering your competitors' content summary with Iris
Analyze your competitors' summaries in one easy view.
8 min
foundations social media management micro-course up to 15 minutes benchmark
Streamlining your influencer campaigns
Streamlining your influencer campaigns
Learn how to manage your influencer campaigns.
34 min
foundations up to 1 hour course social media management data reporting exporting audiences post fulfillment demographics account summary campaign performance sales performance data reports share campaign brand post requirements Influencers live links logo post detection keywords campaign goals influence shopify
Introducing Influence
Introducing Influence
Learn how to discover the perfect influencer for your campaign.
31 min
search introducing up to 1 hour course social media management filters audiences influencer search interests TikTok topics demographics YouTube segment audience type Instagram influencer reports followers look for credible brand affinities views Discover analytics Reels database account Influencers brand affinity credibility Instagram reels influence keywords gender
Drawing content inspiration from competitors
Drawing content inspiration from competitors
Learn how to discover brand inspiration in Benchmark.
31 min
instagram foundations up to 30 minutes course social media management posts exporting dashboards metrics engagement exporting Benchmark learning path Benchmark path share of voice competitors facebook content total engagement pdf export share of engagement benchmark
Managing your influencer relationships
Managing your influencer relationships
Learn how to store your influencer data in one place.
24 min
tags foundations up to 30 minutes course social media management notes filters Facebook Twitter emails authorization YouTube revenue Twitch Instagram social contracts information campaign post campaign history network analytics stream database CRM Influencers messages Tiktok profile influence
Introducing Benchmark
Introducing Benchmark
Learn how to compare your brand against your competitors.
27 min
introducing up to 30 minutes course social media management posts dashboards metrics Facebook engagement Instagram Benchmark learning path Benchmark path competitors widgets fans over time fans content strategy brand overview total engagement avg engagement per post fan growth benchmark
Earn your Analytical Skills Certificate
Earn your Analytical Skills Certificate
Demonstrate your understanding of analytical skills in social listening.
33 min
listen consumer research certificate publish up to 30 minutes consumer intelligence social media management use case advanced Analytical Skills analytical skills certificate Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Boosting your social listening skills
Boosting your social listening skills
Learn what questions to ask of your data.
44 min
listen consumer research up to 1 hour course consumer intelligence social media management data insights objectives topics information brand audience business question analysis social data trends conversations content products people networks location patterns use case volume advanced Analytical Skills consumer business growth properties data point business needs marketing strategy content performance consumer behavior social listening questions reputation actionable insight customer feedback research loyalty baseline variables language analyst actionable insights properties industry business objectives online time themes Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Connecting the dots behind your data
Connecting the dots behind your data
Learn how to add the best value to your data.
37 min
listen query consumer research up to 1 hour course consumer intelligence social media management filters campaigns data metrics targeting topics keywords tools operators analysis sentiment brand query trends hashtags signals queries mentions query editor monitor location alerts use case languages quality advanced Analytical Skills analyst business objectives reliability standardization kpis sampling consistency key terms business outcomes goals outcomes results accuracy boolean topical query research context Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Bringing your story to life
Bringing your story to life
Learn how to create a narrative with your data.
44 min
listen consumer research up to 1 hour course consumer intelligence social media management data dashboards reporting metrics custom insights graph interests reports influencers share of voice iris twitter compare volume over time sentiment word cloud breakdown news components filter stakeholders sharing tabs use case volume advanced Analytical Skills research analyst business outcomes demographic where data sets findings when tweeters key drivers comparing percentage content source individuals author list firehose setup sov verified dashboard setup consumer insights why research questions benchmark tag viral what exports author who market trends phrases charts Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Introducing Publish
Introducing Publish
Learn the basics to publishing your content in Publish.
53 min
tags introducing publish up to 1 hour course social media management photo editor geogating notes user roles ads geo-gating notifications external content sharing
Brandwatch Bites: Leveraging value out of the Content Pool
Brandwatch Bites: Leveraging value out of the Content Pool
Learn how to make the most out of the Content Pool.
18 min
foundations publish social media management content pool micro-course up to 15 minutes
Brandwatch Bites: Simplifying your Engage setup with bulk labels and actions
Brandwatch Bites: Simplifying your Engage setup with bulk labels and actions
Manage your labels and actions seamlessly in Engage.
8 min
foundations engage social media management micro-course bb up to 15 minutes
[LIVE] Exploring key modules for campaign management
[LIVE] Exploring key modules for campaign management
Learn how to create and implement campaigns with Listen, Benchmark, Publish, Engage, and Measure in Social Media Management.
45 min
publish up to 1 hour engage measure social media management zoom-event live webinar events
Designing your best-looking content
Designing your best-looking content
Upskill your basic knowledge of Publish.
26 min
foundations publish up to 30 minutes course social media management ads Geo-gating Photo editor Geogating
Brandwatch Bites: Creating your Link in Bio
Brandwatch Bites: Creating your Link in Bio
Create a Link in Bio landing page directly in Publish.
13 min
foundations publish social media management micro-course brandwatch bites bb up to 15 minutes
Introducing Engage
Introducing Engage
Learn the basics of managing all your social engagement in one inbox.
39 min
introducing up to 1 hour course engage social media management filters replying to comments & direct messages workflows replying to comments and direct messages profile cards feeds
Setting up your account for success
Setting up your account for success
Learn how to organize and manage your Consumer Research account for teaching success.
47 min
search querywriting query brandwatch consumer research consumer research bcr foundations up to 1 hour course consumer intelligence Query Writing Projects Queries share dashboards building dashboards data dashboards export insights share onboarding analysis creating dashboards create dashboards layout brand query organize share dashboard data downloads visualizations queries data management query writing brand search projects use case account management education Role: Regular Role: Admin Brandwatch for Education
Using Consumer Research as a teaching tool
Using Consumer Research as a teaching tool
Learn how to use Consumer Research as a teaching tool with your students.
44 min
querywriting query brandwatch consumer research consumer research bcr foundations up to 1 hour course consumer intelligence Query Writing Queries building dashboards data dashboards insights onboarding login homepage trend analysis brand monitoring social data competitor analysis logging in market research data sources creating dashboards create dashboards brand query organize blogs news queries query writing brand search content sources crisis inform use case content source dashboard education Role: Regular Role: Admin Brandwatch for Education
Brandwatch Bites: Preparing your account for student use
Brandwatch Bites: Preparing your account for student use
Learn how to efficiently set your account up for students to begin using the tool.
23 min
consumer research foundations micro-course use case up to 15 minutes Role: Regular Role: Admin Brandwatch for Education
Earn your Consumer Research Foundations Certificate
Earn your Consumer Research Foundations Certificate
Demonstrate your foundational understanding of Consumer Research.
34 min
brandwatch consumer research consumer research bcr certificate foundations up to 30 minutes consumer intelligence onboarding Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin Brandwatch for Education
Preparing for a potential crisis (Part 1)
Preparing for a potential crisis (Part 1)
Learn what to expect behind a crisis.
17 min
listen alert consumer research up to 30 minutes course consumer intelligence social media management metrics topics followers brand audience influence social data emotions sentiment crisis use case advanced social listening reputation baseline social media crisis issues negative mentions normal Crisis Management managing crisis emerging risk communications strategy structured data plan social platforms unstructured data Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Preparing for a potential crisis (Part 2)
Preparing for a potential crisis (Part 2)
Learn how to establish your brand's baseline ahead of a crisis.
22 min
listen consumer research up to 30 minutes course consumer intelligence social media management data social influencers event stakeholders location use case volume advanced industry Crisis Management social media communication crisis plan leaders sensitive drivers crisis response guidelines world communication social team response Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Detecting and identifying a crisis
Detecting and identifying a crisis
Learn what to be on the lookout for when detecting a potential crisis.
39 min
listen consumer research up to 1 hour course consumer intelligence social media management filters posts metrics insights topics share story brand monitoring twitter sentiment word cloud conversations filter mentions crisis stakeholders impact reviews alerts tabs use case advanced questions when content source why benchmark viral what who spikes Crisis Management top tweeters authors crisis stages emerging retweets tweet shifts mention volume mention type word clouds time frame social panels unnatural shifts author lists reach top authors keyword growth breakdowns trend Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Monitoring and assessing the impact of a crisis
Monitoring and assessing the impact of a crisis
Learn how to proactively monitor customer feedback to manage a potential crisis.
30 min
listen query consumer research tags categories publish up to 1 hour course engage consumer intelligence social media management content calendar campaigns data dashboards reporting response templates automated export insights topics reports share brand influence twitter volume over time sentiment word cloud components mentions content sources monitor event vizia stakeholders impact reviews tabs use case volume advanced benchmark phrases issues Crisis Management time frame reach live view launch volume history statement engage labels report customers scheduled complaints feed communication strategy trending topics social crisis view facts comments label social channels total volume net sentiment account type top influencers assignments triage communicate Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Crisis Management Certificate
Earn your Crisis Management Certificate
Demonstrate your advanced understanding of Crisis Management.
33 min
listen consumer research certificate publish up to 30 minutes consumer intelligence social media management influence vizia use case advanced Crisis Management Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Advertise Foundations Certificate
Earn your Advertise Foundations Certificate
Demonstrate your foundational understanding of Advertise.
34 min
certificate foundations up to 30 minutes social media management advertise
Introducing Advertise
Introducing Advertise
Learn how to easily manage Ads and reporting.
45 min
introducing up to 1 hour course social media management labels user roles ads campaigns metrics boosting ad creation promotion budget Smart Labels advertising Facebook Promoter placements advertise Advertiser objective targeting ad flow boost automated ad sets ad account setup promote Analyst
Managing your campaigns and audiences
Managing your campaigns and audiences
Learn how to analyze your insights and audiences in Advertise.
34 min
foundations up to 1 hour course social media management ads campaigns metrics budget advertise ad sets custom audiences custom saved audiences filtering KPIs engagement exporting media export clicks insights objectives statistics audiences graph
Earn your Influence Foundations Certificate
Earn your Influence Foundations Certificate
Demonstrate your foundational understanding of Influence.
34 min
certificate foundations up to 30 minutes social media management influence
Introducing Influence
Introducing Influence
Learn how to discover the perfect influencer for your campaign.
31 min
search introducing up to 1 hour course social media management filters audiences influencer search interests TikTok topics demographics YouTube segment audience type Instagram influencer reports followers look for credible brand affinities views Discover analytics Reels database account Influencers brand affinity credibility Instagram reels influence keywords gender
Streamlining your influencer campaigns
Streamlining your influencer campaigns
Learn how to manage your influencer campaigns.
34 min
foundations up to 1 hour course social media management data reporting exporting audiences post fulfillment demographics account summary campaign performance sales performance data reports share campaign brand post requirements Influencers live links logo post detection keywords campaign goals influence shopify
Managing your influencer relationships
Managing your influencer relationships
Learn how to store your influencer data in one place.
24 min
tags foundations up to 30 minutes course social media management notes filters Facebook Twitter emails authorization YouTube revenue Twitch Instagram social contracts information campaign post campaign history network analytics stream database CRM Influencers messages Tiktok profile influence
Earn your Publish Foundations Certificate
Earn your Publish Foundations Certificate
Demonstrate your foundational understanding of Publish.
34 min
certificate foundations publish up to 30 minutes social media management
Designing your best-looking content
Designing your best-looking content
Upskill your basic knowledge of Publish.
26 min
foundations publish up to 30 minutes course social media management ads Geo-gating Photo editor Geogating
Introducing Publish
Introducing Publish
Learn the basics to publishing your content in Publish.
53 min
tags introducing publish up to 1 hour course social media management photo editor geogating notes user roles ads geo-gating notifications external content sharing
Collaborating on content with your team
Collaborating on content with your team
Optimize your collaboration tools in Publish.
20 min
foundations publish up to 30 minutes course social media management Notes User roles Notifications
Managing your brand's voice through quality data
Managing your brand's voice through quality data
Learn the importance of tracking your brand's voice.
26 min
listen consumer research up to 30 minutes course consumer intelligence social media management topics influencers competitors story analysis social data trends content crisis monitor stakeholders products people social media use case performance advanced questions customer feedback variables time Brand Management reputation management concerns success stories reputation drivers marketing brand awareness logos brand perception competitor activity customer complaints brand voice emerging trends brand identity influencer mentions business questions Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Leaning on tools to manage your brand's reputation
Leaning on tools to manage your brand's reputation
Learn how to begin setting up necessary tools to manage your brand.
37 min
listen consumer research up to 1 hour course consumer intelligence social media management filters data topics influencers keywords story operators social data twitter groups sentiment brand query trends word cloud conversations content channels components queries mentions monitor stakeholders products people social media influencer use case platform performance advanced questions reputation variables time boolean setup benchmark Brand Management reputation management concerns success stories reputation drivers marketing brand awareness brand voice emerging trends brand identity influencer mentions spikes dashboard quick search track brand Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Amplifying your brand's health and perception
Amplifying your brand's health and perception
Learn how to enhance your brand's health.
26 min
listen search consumer research tags segmentation categories publish up to 30 minutes course measure consumer intelligence social media management content pool filters campaigns data reporting insights segment reports brand audience Tiktok influence content strategy signals vizia stakeholders live reporting influencer alerts use case advanced content performance reputation exports Brand Management dashboard Brand health updates sponsored approval flows consumer perceptions optimize owned content performance post detection brand conversations discover Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Optimizing and maintaining your brand's evolution
Optimizing and maintaining your brand's evolution
Learn what it takes to stay on top of your brand's evolution over time.
19 min
listen consumer research up to 30 minutes course consumer intelligence social media management campaign hashtags conversations near use case product advanced Brand Management brand perception rebranding operator misspellings owned media Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Brand Management Certificate
Earn your Brand Management Certificate
Demonstrate your advanced understanding of Brand Management.
33 min
listen consumer research certificate publish up to 30 minutes measure consumer intelligence social media management influence vizia use case advanced Brand Management Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Introducing Engage
Introducing Engage
Learn the basics of managing all your social engagement in one inbox.
39 min
introducing up to 1 hour course engage social media management filters replying to comments & direct messages workflows replying to comments and direct messages profile cards feeds
Optimizing your Engage feeds
Optimizing your Engage feeds
Upskill your basic knowledge of Engage.
35 min
foundations up to 1 hour course engage social media management bulk actions reporting automation response templates exporting conversations
Earn your Engage Foundations Certificate
Earn your Engage Foundations Certificate
Demonstrate your foundational understanding of Engage.
34 min
certificate foundations up to 30 minutes engage social media management
Leveraging Engage tools to collaborate with your team
Leveraging Engage tools to collaborate with your team
Learn how to use notes and assignments to collaborate with your team in Engage.
22 min
foundations up to 30 minutes course engage social media management labels notes assigned messages
Optimizing your Listen workflow
Optimizing your Listen workflow
Learn how to navigate your way through Listen.
49 min
listen foundations up to 1 hour course social media management Filters Query basics Listen in Engage
Enhancing your queries for better results
Enhancing your queries for better results
Learn common use cases to optimize your Listen queries.
38 min
listen foundations up to 1 hour course social media management
Introducing Listen
Introducing Listen
Learn the basic overview features in Listen.
33 min
listen introducing up to 1 hour course social media management AI-peak detection
Earn your Listen Foundations Certificate
Earn your Listen Foundations Certificate
Demonstrate your foundational understanding of Listen.
34 min
listen certificate foundations up to 30 minutes social media management
Leveraging data for Facebook, Instagram, and LinkedIn
Leveraging data for Facebook, Instagram, and LinkedIn
Learn how to leverage Content Sources in your Listen search.
17 min
listen foundations up to 30 minutes course social media management
Planning your next big campaign
Planning your next big campaign
Learn how to streamline content for your next campaign.
52 min
listen query consumer research publish up to 1 hour course consumer intelligence social media management labels content pool ads filters stock items promotion engagement insights demographics share brand post audience gender competitors component volume over time sentiment trends hashtags content stakeholders impact email social media team use case sites advanced themes benchmark author marketing brand identity spikes dashboard retweets reach comments target audience collaboration Content Marketing schedule serps educational value promote posts Linkedin voices calendar repurpose create ads shares Facebook ad account shareable view approval workflow search engine results traffic evergreen Reddit authority feedback top urls assets original posts Instagram story ad set sales funnel consumers iris conversation insights Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Measuring your campaign impact
Measuring your campaign impact
Learn how to assess the impact of your campaign.
43 min
listen analyze up to 1 hour course measure social media management posts share dashboards dashboards metrics engagement insights objectives sales campaign brand audience analytics keywords fans over time sentiment social media use case topic wheel advanced content performance baseline language kpis benchmark brand awareness reach strategy Content Marketing traffic target externally competitor benchmarking label performance customer loyalty brand insights paid performance public link social channel performance lead gen content analysis template emotion listen search social performance impressions owned performance expiration Measure lead generation average engagement behavior widget competitor placement social channel Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Powering up your content
Powering up your content
Learn how to identify your digital customer intelligence needs in Content Marketing.
35 min
consumer research up to 1 hour course consumer intelligence insights objectives interests demographics segment influencers audience analytics competitors trends conversations content social media use case advanced social listening questions industry kpis business outcomes goals outcomes benchmark trending topics Influencer Marketing target audience strategy Content Marketing ai online behaviors communities key performance indicators keyword research seo Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Content Marketing Certificate
Earn your Content Marketing Certificate
Demonstrate your advanced understanding of Content Marketing.
33 min
listen consumer research certificate publish up to 30 minutes measure consumer intelligence social media management use case advanced benchmark Content Marketing Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Vizia Foundations Certificate
Earn your Vizia Foundations Certificate
Demonstrate your foundational understanding of Vizia.
33 min
certificate foundations up to 1 hour consumer intelligence vizia
Introducing Vizia
Introducing Vizia
Learn how to bring your data to life.
8 min
introducing course consumer intelligence insights folders content visualizations components real time decision making slides decks social network distribution vizia up to 15 minutes
Curating impactful visualizations with data
Curating impactful visualizations with data
Learn how to build visualizations and distribute insights anywhere in the world with Vizia.
31 min
foundations up to 1 hour course consumer intelligence filters reporting automation metrics automated custom insights reports share campaign brand network story folders social data component picker content visualizations components queries mentions crisis monitor event real time decision making slides decks social network distribution vizia big screen live updates casting customizable stakeholders starred brandwatch chart impact chrome sharing command center projecting google analytics password products screens google sheets live reporting theme live reports featured content url projects domain private link signage integrations conference broadcast dynamic browser theming office centralized installation branding distribution hub deck editor slide control email date range
Earn your Customer Care Certificate
Earn your Customer Care Certificate
Demonstrate your advanced understanding of Customer Care.
33 min
listen consumer research certificate up to 30 minutes engage consumer intelligence social media management use case advanced Customer Care
Delivering a stellar customer experience
Delivering a stellar customer experience
Learn how to deliver a personalized customer experience.
53 min
listen consumer research up to 1 hour course engage consumer intelligence social media management labels filters reporting automation export messages keywords iris customer experience customer satisfaction use case advanced feed assignments workflow Customer Care social care inbox measuring team performance moderating marked as read
Navigating the voice of the customer
Navigating the voice of the customer
Learn how to discover your customer pain points.
37 min
listen query consumer research tags categories up to 1 hour course engage consumer intelligence social media management objectives brand operators sentiment channels customer journey use case advanced business outcomes quick search Crisis Management complaints community feedback community engagement pain points inquiries Customer Care
Introducing Measure
Introducing Measure
Learn the basics of using dashboard templates to measure your data.
18 min
introducing up to 30 minutes course measure social media management data dashboard templates dashboards
Sharing the data from your brand
Sharing the data from your brand
Learn how to share your Measure data with others.
20 min
foundations up to 30 minutes course measure social media management share dashboards scheduling dashboards internal dashboard sharing external dashboard sharing exporting dashboards
Optimizing your Listen workflow
Optimizing your Listen workflow
Learn how to navigate your way through Listen.
49 min
listen foundations up to 1 hour course social media management Filters Query basics Listen in Engage
Creating your own dashboard setup
Creating your own dashboard setup
Upskill your basic knowledge of Measure dashboards.
21 min
foundations up to 30 minutes course measure social media management filters building dashboards duplicate dashboards building widgets dashboard duplication
Introducing Listen
Introducing Listen
Learn the basic overview features in Listen.
33 min
listen introducing up to 1 hour course social media management AI-peak detection

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