Publish Courses
[LIVE] Advancing your query writing
Learn the fundamentals of query writing; from how to approach your query search, to key boolean operators.
60 min
querybuilding
querywriting
query
consumer research
query building
up to 1 hour
consumer intelligence
Query basics
Query Writing
Queries
brand query
queries
query writing
simple brand query
simple brand query template
zoom-event
topical query
live webinar
events
Role: Regular
Role: Admin
[LIVE] Brand management in dashboards
Explore the how to visualize, manage, and deriving insights from brand data within your dashboards.
60 min
consumer research
up to 1 hour
consumer intelligence
zoom-event
live webinar
[LIVE] Exploring AI in Consumer Research
Discover AI supported time-saving features, shortcuts, and strategies to expedite your data analysis process in Consumer Research.
45 min
consumer research
up to 1 hour
consumer intelligence
AI-peak detection
insights
AI
trend analysis
iris
trends
audience insights
trending
summary
zoom-event
actionable insight
actionable insights properties
consumer insights
emerging trends
quick search
trend
live webinar
ai
iris conversation insights
brand insights
ai, quick search
events
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
ai, quick, insights, speed, fast
quicksearch
[LIVE] Preparing a crisis monitoring dashboard
Dive into the realm of visual preparedness in crisis monitoring and detection.
60 min
consumer research
up to 1 hour
consumer intelligence
zoom-event
live webinar
[LIVE] Tracking live conversation in dashboards
Explore how to track, visualize, and find insights as conversation unfolds within your dashboards.
60 min
consumer research
up to 1 hour
consumer intelligence
zoom-event
live webinar
[LIVE] Trend identification in dashboards
Learn how to identify, reveal and dive into trends in your dashboards!
60 min
brandwatch consumer research
consumer research
up to 1 hour
consumer intelligence
AI-peak detection
building dashboards
dashboards
insights
topics
AI
trend analysis
market research
creating dashboards
create dashboards
volume over time
trends
word cloud
conversations
content
components
trending
volume vs sentiment
volume
subtopics
trending entities
zoom-event
Analytical Skills
consumer
consumer behavior
actionable insight
research
topical query
key drivers
dashboard setup
consumer insights
market trends
reputation drivers
brand perception
customer complaints
emerging trends
dashboard
brand conversations
drivers
mention volume
word clouds
trend
trending topics
total volume
live webinar
consumers
iris conversation insights
brand insights
ai, quick search
events
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
[LIVE] Understanding your consumers with social panels
Learn how to build and analyze your data from a whole new audience based perspective with social panels.
60 min
consumer research
up to 1 hour
consumer intelligence
insights
audiences
demographics
social
audience
stakeholders
customer segmentation
customer
people
customer experience
audience insights
social profiles
zoom-event
Analytical Skills
consumer
consumer behavior
research
demographic
individuals
consumer insights
social panels
customers
live webinar
target audience
brand insights
events
Customer Care
socialpanel
socialpanels
topical
[LIVE] Exploring key modules for campaign management
Learn how to create and implement campaigns with Listen, Benchmark, Publish, Engage, and Measure in Social Media Management.
45 min
publish
up to 1 hour
engage
measure
social media management
zoom-event
live webinar
events
[LIVE] Creating and advancing Listen searches for insightful dashboards
Discover how to advance your Listen searches in order to capture relevant and informative insights.
45 min
listen
up to 1 hour
social media management
zoom-event
live webinar
SMM
events
[LIVE] Informing your social strategy with Benchmark and Listen
Exploring the Benchmark and Listen modules in for analysing your competitors social strategy and consumer opinions.
45 min
listen
up to 1 hour
social media management
Benchmark learning path
Benchmark path
competitors
content strategy
competitor analysis
content
zoom-event
marketing strategy
content performance
benchmark
live webinar
SMM
competitor benchmarking
content analysis
content marketing path
content marketing learning path
events
[LIVE] Utilizing Listen for brand insights
Learn how to advance your Listen searches to create dashboards that give meaning to your brand's online conversation.
45 min
listen
up to 1 hour
social media management
zoom-event
live webinar
Setting up your Social Media Management platform for success
Learn what to expect from your onboarding and dive into settings with an easy getting started checklist.
17 min
listen
foundations
publish
course
engage
measure
social media management
up to 15 minutes
Running campaigns with Social Media Management
Learn how to run social media campaigns using Publish and Engage.
7 Courses
path
foundations
learning path
publish
engage
social media management
Developing and measuring your social listening strategy
Learn how to collect data with Listen queries to inform your social media strategy, and use Measure to understand the impact of your campaigns.
5 Courses
listen
path
foundations
learning path
measure
social media management
[PREMIUM PRODUCTS] Analyzing competitors and influencers
Learn how to monitor competitor engagement with Benchmark, and use Influencer Marketing strategy to find the ideal influencers for each of your campaigns.
6 Courses
path
foundations
learning path
social media management
influence
benchmark
Analytical Skills
This comprehensive path will teach you how to approach and explore the value of your data in order to pursue your narrative.
4 Courses
listen
consumer research
path
learning path
consumer intelligence
social media management
audience
use case
advanced
Analytical Skills
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Brand Management
This comprehensive path will teach you how to track, monitor, and maintain your brand's voice and reputation.
5 Courses
listen
consumer research
path
learning path
publish
measure
consumer intelligence
social media management
audience
influence
vizia
use case
advanced
Brand Management
brand management learning path
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Content Marketing
This comprehensive path will teach you how to identify your digital consumer intelligence needs, streamline content, and assess your campaign impact.
4 Courses
listen
consumer research
path
learning path
publish
measure
consumer intelligence
social media management
use case
advanced
benchmark
Content Marketing
content marketing path
content marketing learning path
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Crisis Management
This comprehensive path will teach you what to expect ahead of a crisis, how to detect a crisis, and how to proactively monitor customer feedback during a crisis.
5 Courses
listen
consumer research
path
learning path
publish
engage
consumer intelligence
social media management
audience
influence
vizia
use case
advanced
analytical skills learning path
Crisis Management
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Customer Care
This comprehensive path will teach you how to identify your customer's problems and effectively manage your interactions with them.
3 Courses
listen
consumer research
path
learning path
engage
consumer intelligence
social media management
use case
advanced
Customer Care
Influencer Marketing
This comprehensive path will teach you how to discover, manage, and analyze the right influencers for your campaign.
3 Courses
consumer research
path
learning path
consumer intelligence
social media management
audience
influence
use case
advanced
influencer marketing learning path
influencer marketing path
Influencer Marketing
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Brandwatch for Education
This comprehensive path will teach you how to use Consumer Research as a teaching tool.
4 Courses
brandwatch consumer research
consumer research
bcr
path
foundations
learning path
consumer research path
consumer research learning path
consumer intelligence
use case
education
Role: Regular
Role: Admin
Brandwatch for Education
Consumer Research
This comprehensive path will teach you how to collect data using queries, to uncover actionable insights using reporting and custom dashboards.
6 Courses
brandwatch consumer research
consumer research
bcr
path
foundations
learning path
consumer research path
consumer research learning path
bcr learning path
brandwatch consumer research learning path
consumer intelligence
Using queries vs segments
Segmentation
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Introducing Consumer Research
Learn what Consumer Research is and how to use Brandwatch Search.
40 min
analyze
search
brandwatch consumer research
consumer research
bcr
introducing
up to 1 hour
course
consumer intelligence
Projects
data
dashboards
insights
brand
tools
story
business question
site coverage
operators
login
AI
homepage
trend analysis
brand monitoring
analysis
folders
social data
use cases
competitor analysis
logging in
market research
iris
twitter
data sources
twitter partner
big data
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Collecting data and exploring your pre-built dashboard
Learn about collecting the different types of data and explore pre-built dashboards in Consumer Research.
40 min
search
query
brandwatch consumer research
consumer research
bcr
instagram
foundations
up to 1 hour
course
consumer intelligence
Signals
Prebuilt dashboards
Queries
data
reporting
export
keywords
operators
twitter
data source
linkedin
data downloads
blogs
facebook
conversations
content
owned
news
nonowned
channels
non-owned
brackets
visualizations
signals
components
crawlers
mention
queries
custom alerts
crawling
filter
Analytical Skills
Role: Regular
Role: Admin
Building dashboards to analyze your data
Learn how to create your own dashboard in Consumer Research.
34 min
query
brandwatch consumer research
consumer research
bcr
foundations
up to 1 hour
course
consumer intelligence
filters
Filters
Groups
building dashboards
dashboards
topics
share
share of voice
emotions
creating dashboards
compare
component
create dashboards
templates
groups
customization
layout
volume over time
sentiment
data comparison
component picker
brand query
trends
data source
word cloud
breakdown
hashtags
organize
chart
share dashboard
customize
Analytical Skills
Role: Regular
Role: Analyst+
Role: Admin
Creating queries and optimizing your data
Learn the concepts behind query writing in Consumer Research.
65 min
search
query
brandwatch consumer research
consumer research
bcr
instagram
foundations
up to 1 hour
course
consumer intelligence
Query Writing
FB and IG data
brand
keywords
operators
hashtags
facebook
owned
nonowned
non-owned
brackets
data management
quotes
query writing
brand search
errors
troubleshooting
locations
mentions
query editor
near
wildcard
content sources
authentication
Using segmentation to get the most of your data
Learn the concepts of segmenting your data in Consumer Research.
43 min
query
brandwatch consumer research
consumer research
bcr
tags
segmentation
categories
foundations
up to 1 hour
course
consumer intelligence
campaigns
Using queries vs segments
data
topics
segment
conversations
mentions
crisis
assess
extract
inform
monitor
event
detect
Role: Regular
Role: Admin
Earn your Consumer Research Foundations Certificate
Demonstrate your foundational understanding of Consumer Research.
34 min
brandwatch consumer research
consumer research
bcr
certificate
foundations
up to 30 minutes
consumer intelligence
onboarding
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Brandwatch for Education
Powering up your Social Panels
Gather audience insights with Social Panels.
32 min
brandwatch consumer research
consumer research
foundations
up to 30 minutes
consumer intelligence
micro-course
brandwatch bites
bb
Role: Regular
Role: Admin
Vizia
This comprehensive path will teach you how to navigate your overview, create impactful decks, and distribute your visualizations.
3 Courses
path
foundations
learning path
consumer intelligence
vizia
vizia learning path
vizia path
Introducing Vizia
Learn how to bring your data to life.
8 min
introducing
course
consumer intelligence
insights
folders
content
visualizations
components
real time
decision making
slides
decks
social network
distribution
vizia
up to 15 minutes
Curating impactful visualizations with data
Learn how to build visualizations and distribute insights anywhere in the world with Vizia.
31 min
foundations
up to 1 hour
course
consumer intelligence
filters
reporting
automation
metrics
automated
custom
insights
reports
share
campaign
brand
network
story
folders
social data
component picker
content
visualizations
components
queries
mentions
crisis
monitor
event
real time
decision making
slides
decks
social network
distribution
vizia
big screen
live updates
casting
customizable
stakeholders
starred
brandwatch chart
impact
chrome
sharing
command center
projecting
google analytics
password
products
screens
google sheets
live reporting
theme
live reports
featured content
url
projects
domain
private link
signage
integrations
conference
broadcast
dynamic
browser
theming
office
centralized
installation
branding
distribution hub
deck editor
slide control
email
date range
Earn your Vizia Foundations Certificate
Demonstrate your foundational understanding of Vizia.
33 min
certificate
foundations
up to 1 hour
consumer intelligence
vizia
Brandwatch Reviews
This comprehensive path will teach you how to add your products and use dashboards to analyze your product reviews.
3 Courses
path
foundations
learning path
consumer intelligence
brandwatch reviews
Introducing Brandwatch Reviews
Learn how to discover the basics of how you rank.
20 min
search
tags
categories
introducing
up to 30 minutes
course
consumer intelligence
filters
data
dashboards
brand
analysis
sentiment
url
projects
location
brandwatch reviews
reviews
product data
edit tags
description
rating
date
trending
domains
alerts
patterns
add project
reviews overview
range
reviews demo
tabs
vendors
conversion
entity
volume vs sentiment
add products
actions
summary
weaknesses
competition
volume
languages
platform
product
star
business
add reviews
searches
Staying on top of market trends with Brandwatch Reviews
Learn how to spot opportunities to improve in Brandwatch Reviews.
20 min
deepdive
search
categories
foundations
up to 30 minutes
course
consumer intelligence
filters
data
dashboards
insights
topics
tools
component
templates
sentiment
data comparison
word cloud
breakdown
components
extract
distribution
theme
url
date range
location
map
brandwatch reviews
reviews
product data
trending
domains
reviews overview
tabs
entity
volume vs sentiment
summary
volume
product
star
creation
entity maps
terms
quality
creation date
deep dive
single product deep dive
negative
collection
comparions
add dashboard
irrelevant
topic wheel
navigation
performance
sites
pie chart
sentiment detection
grouping
custom date
group
visual
analyzing
countries
maps
star trating
ranges
time period
subtopics
trending entities
positive
feature
sites analysis
Earn your Brandwatch Reviews Foundations Certificate
Demonstrate your foundational understanding of Brandwatch Reviews.
34 min
certificate
foundations
up to 30 minutes
consumer intelligence
brandwatch reviews
reviews
brandwatch reviews certificate
Listen
This comprehensive path will teach you how to collect relevant conversations, and break down that data to discover new insights.
5 Courses
listen
path
foundations
learning path
listen learning path
listen path
social media management
Filters
AI-peak detection
Query basics
Listen in Engage
falcon
Introducing Listen
Learn the basic overview features in Listen.
33 min
listen
introducing
up to 1 hour
course
social media management
AI-peak detection
Optimizing your Listen workflow
Learn how to navigate your way through Listen.
49 min
listen
foundations
up to 1 hour
course
social media management
Filters
Query basics
Listen in Engage
Enhancing your queries for better results
Learn common use cases to optimize your Listen queries.
38 min
listen
foundations
up to 1 hour
course
social media management
Leveraging data for Facebook, Instagram, and LinkedIn
Learn how to leverage Content Sources in your Listen search.
17 min
listen
foundations
up to 30 minutes
course
social media management
Earn your Listen Foundations Certificate
Demonstrate your foundational understanding of Listen.
34 min
listen
certificate
foundations
up to 30 minutes
social media management
Publish
This comprehensive path will teach you how to design and edit posts and campaigns, and provides workflow strategies for stakeholder collaboration.
4 Courses
path
foundations
learning path
publish path
publish learning path
publish
social media management
photo editor
labels
content pool
geogating
content calendar
notes
user roles
ads
filters
geo-gating
posts
notifications
campaigns
stock items
external content sharing
falcon
Introducing Publish
Learn the basics to publishing your content in Publish.
53 min
tags
introducing
publish
up to 1 hour
course
social media management
photo editor
geogating
notes
user roles
ads
geo-gating
notifications
external content sharing
Designing your best-looking content
Upskill your basic knowledge of Publish.
26 min
foundations
publish
up to 30 minutes
course
social media management
ads
Geo-gating
Photo editor
Geogating
Collaborating on content with your team
Optimize your collaboration tools in Publish.
20 min
foundations
publish
up to 30 minutes
course
social media management
Notes
User roles
Notifications
Earn your Publish Foundations Certificate
Demonstrate your foundational understanding of Publish.
34 min
certificate
foundations
publish
up to 30 minutes
social media management
Engage
This comprehensive path will teach you how to boost productivity with feeds, as well as feed optimization tactics to improve your customer experience.
4 Courses
path
foundations
learning path
engage
engage learning path
engage path
social media management
falcon
Introducing Engage
Learn the basics of managing all your social engagement in one inbox.
39 min
introducing
up to 1 hour
course
engage
social media management
filters
replying to comments & direct messages
workflows
replying to comments and direct messages
profile cards
feeds
Optimizing your Engage feeds
Upskill your basic knowledge of Engage.
35 min
foundations
up to 1 hour
course
engage
social media management
bulk actions
reporting
automation
response templates
exporting conversations
Leveraging Engage tools to collaborate with your team
Learn how to use notes and assignments to collaborate with your team in Engage.
22 min
foundations
up to 30 minutes
course
engage
social media management
labels
notes
assigned messages
Earn your Engage Foundations Certificate
Demonstrate your foundational understanding of Engage.
34 min
certificate
foundations
up to 30 minutes
engage
social media management
Measure
This comprehensive path will teach you how to use dashboard templates and widgets, and how to schedule, export, and share dashboards with others.
4 Courses
path
foundations
learning path
measure
measure path
measure learning path
social media management
falcon
Introducing Measure
Learn the basics of using dashboard templates to measure your data.
18 min
introducing
up to 30 minutes
course
measure
social media management
data
dashboard templates
dashboards
Creating your own dashboard setup
Upskill your basic knowledge of Measure dashboards.
21 min
foundations
up to 30 minutes
course
measure
social media management
filters
building dashboards
duplicate dashboards
building widgets
dashboard duplication
Sharing the data from your brand
Learn how to share your Measure data with others.
20 min
foundations
up to 30 minutes
course
measure
social media management
share dashboards
scheduling dashboards
internal dashboard sharing
external dashboard sharing
exporting dashboards
Earn your Measure Foundations Certificate
Demonstrate your foundational understanding of Measure.
34 min
certificate
foundations
up to 30 minutes
measure
social media management
Advertise
This comprehensive path will teach you how to create Ad Campaigns, filter KPIs, and manage your audiences.
3 Courses
path
foundations
learning path
social media management
labels
user roles
ads
campaigns
metrics
boosting
ad creation
promotion
budget
advertising
Facebook
Promoter
placements
advertise
Advertiser
targeting
ad flow
boost
automated
ad sets
ad account setup
promote
Analyst
custom audiences
custom
saved audiences
filtering
KPIs
engagement
exporting
media
export
clicks
insights
objectives
statistics
audiences
graph
Smart labels
advertise learning path
advertise path
falcon
Introducing Advertise
Learn how to easily manage Ads and reporting.
45 min
introducing
up to 1 hour
course
social media management
labels
user roles
ads
campaigns
metrics
boosting
ad creation
promotion
budget
Smart Labels
advertising
Facebook
Promoter
placements
advertise
Advertiser
objective
targeting
ad flow
boost
automated
ad sets
ad account setup
promote
Analyst
Managing your campaigns and audiences
Learn how to analyze your insights and audiences in Advertise.
34 min
foundations
up to 1 hour
course
social media management
ads
campaigns
metrics
budget
advertise
ad sets
custom audiences
custom
saved audiences
filtering
KPIs
engagement
exporting
media
export
clicks
insights
objectives
statistics
audiences
graph
Earn your Advertise Foundations Certificate
Demonstrate your foundational understanding of Advertise.
34 min
certificate
foundations
up to 30 minutes
social media management
advertise
Influence
This comprehensive path will teach you how to search for the perfect influencer, manage your influencer CRM, and streamline campaign reporting.
4 Courses
search
tags
path
foundations
learning path
social media management
notes
filters
data
reporting
Facebook
exporting
audiences
influence learning path
influence path
Twitter
emails
influencer search
interests
post fulfillment
TikTok
authorization
topics
demographics
YouTube
account summary
revenue
campaign performance
sales
Twitch
segment
performance data
audience type
Instagram
influencer reports
social
reports
followers
contracts
share
look for
Shopify
credible
information
campaign
brand
influencers
brand affinities
views
post
campaign history
network
Discover
analytics
post requirements
Reels
stream
database
account
CRM
Influencers
messages
Tiktok
brand affinity
credibility
Instagram reels
live links
logo
profile
post detection keywords
campaign goals
influence
keywords
gender
Introducing Influence
Learn how to discover the perfect influencer for your campaign.
31 min
search
introducing
up to 1 hour
course
social media management
filters
audiences
influencer search
interests
TikTok
topics
demographics
YouTube
segment
audience type
Instagram
influencer reports
followers
look for
credible
brand affinities
views
Discover
analytics
Reels
database
account
Influencers
brand affinity
credibility
Instagram reels
influence
keywords
gender
Managing your influencer relationships
Learn how to store your influencer data in one place.
24 min
tags
foundations
up to 30 minutes
course
social media management
notes
filters
Facebook
Twitter
emails
authorization
YouTube
revenue
Twitch
Instagram
social
contracts
information
campaign
post
campaign history
network
analytics
stream
database
CRM
Influencers
messages
Tiktok
profile
influence
Streamlining your influencer campaigns
Learn how to manage your influencer campaigns.
34 min
foundations
up to 1 hour
course
social media management
data
reporting
exporting
audiences
post fulfillment
demographics
account summary
campaign performance
sales
performance data
reports
share
campaign
brand
post requirements
Influencers
live links
logo
post detection keywords
campaign goals
influence
shopify
Earn your Influence Foundations Certificate
Demonstrate your foundational understanding of Influence.
34 min
certificate
foundations
up to 30 minutes
social media management
influence
Benchmark
This comprehensive path will teach you how to use pre-built dashboard templates, monitor competitor engagement, and export your data.
3 Courses
path
foundations
learning path
social media management
Benchmark learning path
Benchmark path
falcon
benchmark
Introducing Benchmark
Learn how to compare your brand against your competitors.
27 min
introducing
up to 30 minutes
course
social media management
posts
dashboards
metrics
Facebook
engagement
Instagram
Benchmark learning path
Benchmark path
competitors
widgets
fans over time
fans
content strategy
brand overview
total engagement
avg engagement per post
fan growth
benchmark
Drawing content inspiration from competitors
Learn how to discover brand inspiration in Benchmark.
31 min
instagram
foundations
up to 30 minutes
course
social media management
posts
exporting dashboards
metrics
engagement
exporting
Benchmark learning path
Benchmark path
share of voice
competitors
facebook
content
total engagement
pdf export
share of engagement
benchmark
Earn your Benchmark Foundations Certificate
Demonstrate your foundational understanding of Benchmark.
38 min
certificate
foundations
up to 30 minutes
social media management
Benchmark learning path
Benchmark path
benchmark
Audience
This comprehensive path will teach you how to segment, use profile cards, and merge your audiences.
3 Courses
path
foundations
learning path
social media management
audience
audience learning path
audience path
falcon
Introducing Audience
Learn how to personalize your customer experiences.
30 min
introducing
up to 30 minutes
course
social media management
labels
notes
filters
profile cards
export
insights
graph
segment
social
audience
profile
keywords
twitter
breakdown
channels
mention
email
about
sources
activities
audience demo
development
full name
create audience
customer segmentation
customer
pinned
engaging with
people
link
customer experience
social media
team
what we know
networks
explore audience
tab
fields
categorize
handle
import
influencer
gender split
top fan
download
customer satisfaction
location
name
interactions
contact
talking about
user information
records
csv
labeling
segmenting
audience insights
audience overview
users
Handling your customer data
Learn how to manage customer data in Audience.
23 min
foundations
up to 30 minutes
course
social media management
filters
data
profile cards
export
audiences
segment
audience
people
customer experience
tab
fields
import
download
map
merge candidates
delete audience
terms of service
merging profiles
drag and drop
consent
spreadsheet
download link
pinned audiences
law
imported profile
pin audience
candidates
score
upload
profiles
similarity score
csv exports
contacts
permission
open
merge
files
merge tab
identify
customer journey
import profile
columns
unique field
manage audience
matches
merge profiles
imported data
social profiles
Earn your Audience Foundations Certificate
Demonstrate your foundational understanding of Audience.
33 min
certificate
foundations
up to 1 hour
social media management
audience
Boosting your social listening skills
Learn what questions to ask of your data.
44 min
listen
consumer research
up to 1 hour
course
consumer intelligence
social media management
data
insights
objectives
topics
information
brand
audience
business question
analysis
social data
trends
conversations
content
products
people
networks
location
patterns
use case
volume
advanced
Analytical Skills
consumer
business growth
properties
data point
business needs
marketing strategy
content performance
consumer behavior
social listening
questions
reputation
actionable insight
customer feedback
research
loyalty
baseline
variables
language
analyst
actionable insights properties
industry
business objectives
online
time
themes
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Connecting the dots behind your data
Learn how to add the best value to your data.
37 min
listen
query
consumer research
up to 1 hour
course
consumer intelligence
social media management
filters
campaigns
data
metrics
targeting
topics
keywords
tools
operators
analysis
sentiment
brand query
trends
hashtags
signals
queries
mentions
query editor
monitor
location
alerts
use case
languages
quality
advanced
Analytical Skills
analyst
business objectives
reliability
standardization
kpis
sampling
consistency
key terms
business outcomes
goals
outcomes
results
accuracy
boolean
topical query
research context
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Bringing your story to life
Learn how to create a narrative with your data.
44 min
listen
consumer research
up to 1 hour
course
consumer intelligence
social media management
data
dashboards
reporting
metrics
custom
insights
graph
interests
reports
influencers
share of voice
iris
twitter
compare
volume over time
sentiment
word cloud
breakdown
news
components
filter
stakeholders
sharing
tabs
use case
volume
advanced
Analytical Skills
research
analyst
business outcomes
demographic
where
data sets
findings
when
tweeters
key drivers
comparing
percentage
content source
individuals
author list
firehose
setup
sov
verified
dashboard setup
consumer insights
why
research questions
benchmark
tag
viral
what
exports
author
who
market trends
phrases
charts
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Analytical Skills Certificate
Demonstrate your understanding of analytical skills in social listening.
33 min
listen
consumer research
certificate
publish
up to 30 minutes
consumer intelligence
social media management
use case
advanced
Analytical Skills
analytical skills certificate
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Managing your brand's voice through quality data
Learn the importance of tracking your brand's voice.
26 min
listen
consumer research
up to 30 minutes
course
consumer intelligence
social media management
topics
influencers
competitors
story
analysis
social data
trends
content
crisis
monitor
stakeholders
products
people
social media
use case
performance
advanced
questions
customer feedback
variables
time
Brand Management
reputation management
concerns
success stories
reputation drivers
marketing
brand awareness
logos
brand perception
competitor activity
customer complaints
brand voice
emerging trends
brand identity
influencer mentions
business questions
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Leaning on tools to manage your brand's reputation
Learn how to begin setting up necessary tools to manage your brand.
37 min
listen
consumer research
up to 1 hour
course
consumer intelligence
social media management
filters
data
topics
influencers
keywords
story
operators
social data
twitter
groups
sentiment
brand query
trends
word cloud
conversations
content
channels
components
queries
mentions
monitor
stakeholders
products
people
social media
influencer
use case
platform
performance
advanced
questions
reputation
variables
time
boolean
setup
benchmark
Brand Management
reputation management
concerns
success stories
reputation drivers
marketing
brand awareness
brand voice
emerging trends
brand identity
influencer mentions
spikes
dashboard
quick search
track brand
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Amplifying your brand's health and perception
Learn how to enhance your brand's health.
26 min
listen
search
consumer research
tags
segmentation
categories
publish
up to 30 minutes
course
measure
consumer intelligence
social media management
content pool
filters
campaigns
data
reporting
insights
segment
reports
brand
audience
Tiktok
influence
content strategy
signals
vizia
stakeholders
live reporting
influencer
alerts
use case
advanced
content performance
reputation
exports
Brand Management
dashboard
Brand health
updates
sponsored
approval flows
consumer perceptions
optimize
owned content performance
post detection
brand conversations
discover
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Optimizing and maintaining your brand's evolution
Learn what it takes to stay on top of your brand's evolution over time.
19 min
listen
consumer research
up to 30 minutes
course
consumer intelligence
social media management
campaign
hashtags
conversations
near
use case
product
advanced
Brand Management
brand perception
rebranding
operator
misspellings
owned media
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Brand Management Certificate
Demonstrate your advanced understanding of Brand Management.
33 min
listen
consumer research
certificate
publish
up to 30 minutes
measure
consumer intelligence
social media management
influence
vizia
use case
advanced
Brand Management
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Powering up your content
Learn how to identify your digital customer intelligence needs in Content Marketing.
35 min
consumer research
up to 1 hour
course
consumer intelligence
insights
objectives
interests
demographics
segment
influencers
audience
analytics
competitors
trends
conversations
content
social media
use case
advanced
social listening
questions
industry
kpis
business outcomes
goals
outcomes
benchmark
trending topics
Influencer Marketing
target audience
strategy
Content Marketing
ai
online behaviors
communities
key performance indicators
keyword research
seo
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Planning your next big campaign
Learn how to streamline content for your next campaign.
52 min
listen
query
consumer research
publish
up to 1 hour
course
consumer intelligence
social media management
labels
content pool
ads
filters
stock items
promotion
engagement
insights
demographics
share
brand
post
audience
gender
competitors
component
volume over time
sentiment
trends
hashtags
content
stakeholders
impact
email
social media
team
use case
sites
advanced
themes
benchmark
author
marketing
brand identity
spikes
dashboard
retweets
reach
comments
target audience
collaboration
Content Marketing
schedule
serps
educational value
promote posts
Linkedin
voices
calendar
repurpose
create ads
shares
Facebook ad account
shareable view
approval
workflow
search engine results
traffic
evergreen
Reddit
authority
feedback
top urls
assets
original posts
Instagram story
ad set
sales funnel
consumers
iris conversation insights
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Measuring your campaign impact
Learn how to assess the impact of your campaign.
43 min
listen
analyze
up to 1 hour
course
measure
social media management
posts
share dashboards
dashboards
metrics
engagement
insights
objectives
sales
campaign
brand
audience
analytics
keywords
fans over time
sentiment
social media
use case
topic wheel
advanced
content performance
baseline
language
kpis
benchmark
brand awareness
reach
strategy
Content Marketing
traffic
target
externally
competitor benchmarking
label performance
customer loyalty
brand insights
paid performance
public link
social channel performance
lead gen
content analysis
template
emotion
listen search
social performance
impressions
owned performance
expiration
Measure
lead generation
average engagement
behavior
widget
competitor
placement
social channel
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Content Marketing Certificate
Demonstrate your advanced understanding of Content Marketing.
33 min
listen
consumer research
certificate
publish
up to 30 minutes
measure
consumer intelligence
social media management
use case
advanced
benchmark
Content Marketing
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Preparing for a potential crisis (Part 1)
Learn what to expect behind a crisis.
17 min
listen
alert
consumer research
up to 30 minutes
course
consumer intelligence
social media management
metrics
topics
followers
brand
audience
influence
social data
emotions
sentiment
crisis
use case
advanced
social listening
reputation
baseline
social media crisis
issues
negative mentions
normal
Crisis Management
managing crisis
emerging risk
communications strategy
structured data
plan
social platforms
unstructured data
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Preparing for a potential crisis (Part 2)
Learn how to establish your brand's baseline ahead of a crisis.
22 min
listen
consumer research
up to 30 minutes
course
consumer intelligence
social media management
data
social
influencers
event
stakeholders
location
use case
volume
advanced
industry
Crisis Management
social media communication
crisis plan
leaders
sensitive
drivers
crisis response
guidelines
world
communication
social team
response
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Detecting and identifying a crisis
Learn what to be on the lookout for when detecting a potential crisis.
39 min
listen
consumer research
up to 1 hour
course
consumer intelligence
social media management
filters
posts
metrics
insights
topics
share
story
brand monitoring
twitter
sentiment
word cloud
conversations
filter
mentions
crisis
stakeholders
impact
reviews
alerts
tabs
use case
advanced
questions
when
content source
why
benchmark
viral
what
who
spikes
Crisis Management
top tweeters
authors
crisis stages
emerging
retweets
tweet
shifts
mention volume
mention type
word clouds
time frame
social panels
unnatural shifts
author lists
reach
top authors
keyword
growth
breakdowns
trend
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Monitoring and assessing the impact of a crisis
Learn how to proactively monitor customer feedback to manage a potential crisis.
30 min
listen
query
consumer research
tags
categories
publish
up to 1 hour
course
engage
consumer intelligence
social media management
content calendar
campaigns
data
dashboards
reporting
response templates
automated
export
insights
topics
reports
share
brand
influence
twitter
volume over time
sentiment
word cloud
components
mentions
content sources
monitor
event
vizia
stakeholders
impact
reviews
tabs
use case
volume
advanced
benchmark
phrases
issues
Crisis Management
time frame
reach
live view
launch
volume history
statement
engage labels report
customers
scheduled
complaints
feed
communication strategy
trending topics
social crisis
view
facts
comments
label
social channels
total volume
net sentiment
account type
top influencers
assignments
triage
communicate
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Crisis Management Certificate
Demonstrate your advanced understanding of Crisis Management.
33 min
listen
consumer research
certificate
publish
up to 30 minutes
consumer intelligence
social media management
influence
vizia
use case
advanced
Crisis Management
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Navigating the voice of the customer
Learn how to discover your customer pain points.
37 min
listen
query
consumer research
tags
categories
up to 1 hour
course
engage
consumer intelligence
social media management
objectives
brand
operators
sentiment
channels
customer journey
use case
advanced
business outcomes
quick search
Crisis Management
complaints
community
feedback
community engagement
pain points
inquiries
Customer Care
Delivering a stellar customer experience
Learn how to deliver a personalized customer experience.
53 min
listen
consumer research
up to 1 hour
course
engage
consumer intelligence
social media management
labels
filters
reporting
automation
export
messages
keywords
iris
customer experience
customer satisfaction
use case
advanced
feed
assignments
workflow
Customer Care
social care
inbox
measuring
team performance
moderating
marked as read
Earn your Customer Care Certificate
Demonstrate your advanced understanding of Customer Care.
33 min
listen
consumer research
certificate
up to 30 minutes
engage
consumer intelligence
social media management
use case
advanced
Customer Care
Searching for the perfect influencer
Learn best practices on your search for the right influencer.
22 min
consumer research
up to 30 minutes
course
consumer intelligence
social media management
metrics
objectives
demographics
followers
campaign
brand
influencers
audience
brand affinity
influence
sentiment
micro
social media
identify
use case
quality
advanced
industry
business objectives
reach
Influencer Marketing
experts
macro
beauty
relationships
engaged
expertise
micro-influencers
technology
niche
target audience
target market
travel
fashion
authentic
partnerships
popularity
agency
macro-influencers
creativity
fitness
engagement rates
community
fees
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Building authentic partnerships with the right influencer
Discover and analyze top influencers for your campaign.
41 min
consumer research
instagram
up to 1 hour
course
consumer intelligence
social media management
posts
campaigns
data
metrics
engagement
insights
objectives
interests
topics
demographics
followers
brand
influencers
audience
analytics
brand affinity
post detection keywords
influence
keywords
gender
conversations
monitor
stakeholders
projects
social media
location
identify
use case
platform
quality
advanced
kpis
goals
results
individuals
author list
dashboard
quick search
discover
guidelines
communication
top authors
account type
Influencer Marketing
niche
partnerships
agency
engagements
sponsorship
publishing
collaboration
managing relationships
support
message
best
account interests
success
audience quality
payment
brand loyalty
website
expectations
age
messaging
pay rates
online reputation
disclosure
brand guidelines
deliverables
youtube
tracking
influencer management
brands
dialogue
collaborations
process
compensation
tiktok
partnership opportunities
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Influencer Marketing Certificate
Demonstrate your advanced understanding of Influencer Marketing.
33 min
consumer research
certificate
up to 30 minutes
consumer intelligence
social media management
influence
use case
advanced
Influencer Marketing
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Using Consumer Research as a teaching tool
Learn how to use Consumer Research as a teaching tool with your students.
44 min
querywriting
query
brandwatch consumer research
consumer research
bcr
foundations
up to 1 hour
course
consumer intelligence
Query Writing
Queries
building dashboards
data
dashboards
insights
onboarding
login
homepage
trend analysis
brand monitoring
social data
competitor analysis
logging in
market research
data sources
creating dashboards
create dashboards
brand query
organize
blogs
news
queries
query writing
brand search
content sources
crisis
inform
use case
content source
dashboard
education
Role: Regular
Role: Admin
Brandwatch for Education
Setting up your account for success
Learn how to organize and manage your Consumer Research account for teaching success.
47 min
search
querywriting
query
brandwatch consumer research
consumer research
bcr
foundations
up to 1 hour
course
consumer intelligence
Query Writing
Projects
Queries
share dashboards
building dashboards
data
dashboards
export
insights
share
onboarding
analysis
creating dashboards
create dashboards
layout
brand query
organize
share dashboard
data downloads
visualizations
queries
data management
query writing
brand search
projects
use case
account management
education
Role: Regular
Role: Admin
Brandwatch for Education
Brandwatch Bites: Preparing your account for student use
Learn how to efficiently set your account up for students to begin using the tool.
23 min
consumer research
foundations
micro-course
use case
up to 15 minutes
Role: Regular
Role: Admin
Brandwatch for Education
Brandwatch Bites: Simplifying your Engage setup with bulk labels and actions
Manage your labels and actions seamlessly in Engage.
8 min
foundations
engage
social media management
micro-course
bb
up to 15 minutes
Brandwatch Bites: Creating and troubleshooting your query
Dig right into creating and troubleshooting your query in Consumer Research.
20 min
query
brandwatch consumer research
consumer research
query building
foundations
up to 30 minutes
consumer intelligence
query writing
micro-course
brandwatch bites
bb
Role: Regular
Role: Admin
[RECORDING] Introduction to audience insights with social panels
Join us for an introduction into social panels for audience insights and analysis.
48 min
consumer research
up to 1 hour
consumer intelligence
demographics
audience
event
people
demographic
social panels
events
socialpanel
socialpanels
events feed
on demand event
[RECORDING] Utilizing labels across Social Media Management modules
Learn how to utilize labels across SMM for easy asset and campaign management.
20 min
up to 30 minutes
social media management
on demand event
[RECORDING] Comparing multiple queries in your dashboards
Bite-sized introduction into displaying multiple brands in your dashboard.
10 min
consumer research
consumer intelligence
building dashboards
dashboards
brand
competitors
brand monitoring
competitor analysis
creating dashboards
create dashboards
brand overview
up to 15 minutes
Brand Management
competitor activity
dashboard
track brand
Brand health
competitor benchmarking
brand insights
competitor
recording
on demand event
Brandwatch Bites: Creating Advantage+ catalog ads in Advertise
Increase your sales with Advantage+ catalog ads.
10 min
foundations
course
social media management
advertise
micro-course
brandwatch bites
bb
up to 15 minutes
Brandwatch Bites: Using and creating categories for your data
Structure your data with categories.
20 min
brandwatch consumer research
consumer research
foundations
up to 30 minutes
consumer intelligence
micro-course
brandwatch bites
bb
Role: Regular
Role: Analyst+
Role: Admin
[RECORDING] AI quick searching
Bite-sized introduction into creating AI quick searches for instant data analysis.
6 min
search
consumer research
consumer intelligence
insights
social
AI
social data
market research
brand search
event
social media
up to 15 minutes
social listening
research
consumer insights
quick search
ai
keyword research
iris conversation insights
brand insights
ai, quick search
ai, quick, insights, speed, fast
quicksearch
on demand event
Brandwatch Bites: Troubleshooting common query errors
Fix common errors when building your query.
13 min
query
brandwatch consumer research
consumer research
foundations
consumer intelligence
query writing
micro-course
brandwatch bites
bb
up to 15 minutes
Role: Regular
Role: Admin
Brandwatch Bites: Streamlining your Publish label workflow
Manage your automated and mandatory labels and label groups in Publish.
13 min
foundations
publish
social media management
micro-course
brandwatch bites
bb
up to 15 minutes
Brandwatch Bites: Exploring Iris Conversation Insights in Consumer Research
Summarize the major themes in your mentions.
15 min
consumer research
foundations
consumer intelligence
micro-course
up to 15 minutes
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
[MASTERCLASS] Auditing Your Social Media Strategy & Establishing Impactful KPIs
Kenneth Bracho, Senior Account Manager at Brandwatch, shares insights into developing a comprehensive social media strategy, setting meaningful goals, and using metrics and KPIs to measure success effectively.
23 min
up to 30 minutes
consumer intelligence
social media management
Analytical Skills
Influencer Marketing
Content Marketing
masterclass
on demand event
Brandwatch Bites: Connecting with your Measure posts through Post Insights
Gather more in-depth insights into your Measure posts.
10 min
foundations
measure
social media management
micro-course
brandwatch bites
bb
up to 15 minutes
[RECORDING] Introduction to boolean operators
Master the basics of boolean for capturing the your data in query writing.
50 min
consumer research
up to 1 hour
consumer intelligence
recording
on demand event
[RECORDING] Managing your query limit
Learn how to utilize segmentation to manage and free up your query allocation.
50 min
consumer research
up to 1 hour
consumer intelligence
recording
on demand event
[RECORDING] Introduction to query writing
Join us for an introduction into the fundamentals of query writing and boolean.
50 min
consumer research
up to 1 hour
consumer intelligence
on demand event
Brandwatch Bites: Evaluating your Measure posts with Iris Post Analysis
Improve your content strategy within your Measure posts.
6 min
foundations
measure
social media management
micro-course
up to 15 minutes
[RECORDING] Dashboard storytelling in Consumer Research
Discover how to question your data and bring meaning to your dashboard analysis.
64 min
consumer research
up to 1 hour
consumer intelligence
on demand event
[RECORDING] Benchmark Overview
Dive into the Benchmark module for understanding the landscape of your competitor's social content strategy.
31 min
up to 30 minutes
social media management
on demand event
Brandwatch Bites: Optimizing your text with Iris in SMM
Enhance your text with just a few easy clicks.
8 min
foundations
publish
engage
social media management
advertise
micro-course
up to 15 minutes
[RECORDING] Writing brand queries
Learning the key fundamental approach and boolean required for building a strong brand query.
50 min
consumer research
up to 1 hour
consumer intelligence
on demand event
[RECORDING] Utilizing Benchmark and Listen for social strategy
Learn how to use the Benchmark and Listen modules to support social strategy and content creation.
34 min
up to 30 minutes
social media management
on demand event
Brandwatch Bites: Creating your Link in Bio
Create a Link in Bio landing page directly in Publish.
13 min
foundations
publish
social media management
micro-course
brandwatch bites
bb
up to 15 minutes
[RECORDING] Advancing your Listen searches
Learn how advance and target your Listen searches for greater social listening insights.
34 min
up to 30 minutes
social media management
on demand event
[RECORDING] Topical query writing
Learn how to effectively position your queries and boolean operators to capture topical and research-related conversations.
50 min
querybuilding
querywriting
query
consumer research
query building
up to 1 hour
consumer intelligence
Query basics
Query Writing
Queries
operators
brand query
queries
query writing
advanced operators
query editor
simple brand query
simple brand query template
research
boolean
topical query
research context
research questions
operator
events
topical
query allocation
query limit
querylimit
queryallocation
on demand event
[MASTERCLASS] Unlocking 2023 Influencer Campaign Secrets for Your 2024 Strategy
Andre Veiga from Digital Voices and Sebastian Wulff from Brandwatch dive into the power of Influencer Marketing, which content performs best, and picking the right size Influencer.
49 min
listen
consumer research
up to 1 hour
consumer intelligence
social media management
influence
masterclass
on demand event
[MASTERCLASS] Tips for Listening Like a Pro in the Age of Generative AI
Jeff Charlip, Senior Solutions Consultant at Brandwatch, talks about how to use AI as a supplement to your Consumer Research workflows, helping you surface actionable insights faster.
31 min
listen
consumer research
up to 30 minutes
consumer intelligence
social media management
masterclass
on demand event
Brandwatch Bites: Streamlining your LinkedIn campaigns in Advertise
Manage your LinkedIn ad account from one unified place.
10 min
foundations
social media management
advertise
micro-course
brandwatch bites
bb
up to 15 minutes
[RECORDING] AI and quick wins in Consumer Research
Learn time-saving features, shortcuts, and strategies to expedite your data gathering and analysis process across Consumer Research.
50 min
consumer research
up to 1 hour
consumer intelligence
on demand event
Brandwatch Bites: Leveraging value out of the Content Pool
Learn how to make the most out of the Content Pool.
18 min
foundations
publish
social media management
content pool
micro-course
up to 15 minutes
Brandwatch Bites: Setting up your Salesforce integration in Engage
Improve visibility between your social media and support teams.
7 min
foundations
engage
social media management
micro-course
bb
up to 15 minutes
salesforce
Brandwatch Bites: Staying ahead of relevant conversations with the Events feed
Explore trending topics and understand the main drivers to stay ahead of the competition.
11 min
consumer research
foundations
consumer intelligence
micro-course
brandwatch bites
bb
up to 15 minutes
Brandwatch Bites: Applying custom classifiers to your data
Segment your data into categories.
17 min
brandwatch consumer research
consumer research
foundations
up to 30 minutes
consumer intelligence
micro-course
brandwatch bites
bb
Role: Regular
Role: Admin
Brandwatch Bites: Using the Simple brand query template
Set up your brand query in just a few short steps.
11 min
query
brandwatch consumer research
consumer research
query building
foundations
consumer intelligence
brand
brand query
customize
queries
query writing
brand search
query editor
micro-course
micro
brandwatch bites
simple brand query
bb
simple template
simple brand query template
brand template
up to 15 minutes
Role: Regular
Role: Admin
[MASTERCLASS] Leading the Evolution & Adoption of Social Listening at Fetch
Amanda Jeppson, Associate Director of Research & Insights at Fetch, talks about her strategy for implementing social listening as a team of one, and provides core takeaways for ensuring success.
23 min
listen
consumer research
up to 30 minutes
consumer intelligence
social media management
masterclass
on demand event
[RECORDING] Exploring brand sentiment in dashboards
Give meaning to your brand's sentiment in your dashboards.
50 min
consumer research
up to 1 hour
consumer intelligence
AI-peak detection
building dashboards
dashboards
topics
AI
creating dashboards
sentiment
trends
crisis
detect
sentiment detection
analyzing
Analytical Skills
dashboard
Crisis Management
trending topics
Role: Regular
Role: Analyst+
Role: Analyst
Role: Admin
trends, word cloud, wordcloud, viral, trending, topics, topical, components, brand, insights
on demand event
Brandwatch Bites: Using and creating tags for your data
Structure your data with tags.
18 min
brandwatch consumer research
consumer research
foundations
up to 30 minutes
consumer intelligence
micro-course
brandwatch bites
bb
Role: Regular
Role: Admin
[RECORDING] Creating informative word clouds
Bite-sized exploration into creating and positioning word clouds for informative insights.
6 min
consumer research
consumer intelligence
topics
keywords
trend analysis
component
trends
word cloud
components
event
trending
subtopics
up to 15 minutes
actionable insight
viral
word clouds
trend
trending topics
events
topical
trends, word cloud, wordcloud, viral, trending, topics, topical, components, brand, insights
on demand event
Brandwatch Bites: Gathering your competitors' content summary with Iris
Analyze your competitors' summaries in one easy view.
8 min
foundations
social media management
micro-course
up to 15 minutes
benchmark
[MASTERCLASS] Unleashing the Potential of Community
Chris Degenaars from Giant Group talks about identifying your business goals for developing a community, and pairing the strengths of community to drive innovations in developing products and communicating with customers.
25 min
up to 30 minutes
consumer intelligence
social media management
Content Marketing
masterclass
on demand event
Introducing Audience
Learn how to personalize your customer experiences.
30 min
introducing
up to 30 minutes
course
social media management
labels
notes
filters
profile cards
export
insights
graph
segment
social
audience
profile
keywords
twitter
breakdown
channels
mention
email
about
sources
activities
audience demo
development
full name
create audience
customer segmentation
customer
pinned
engaging with
people
link
customer experience
social media
team
what we know
networks
explore audience
tab
fields
categorize
handle
import
influencer
gender split
top fan
download
customer satisfaction
location
name
interactions
contact
talking about
user information
records
csv
labeling
segmenting
audience insights
audience overview
users
Handling your customer data
Learn how to manage customer data in Audience.
23 min
foundations
up to 30 minutes
course
social media management
filters
data
profile cards
export
audiences
segment
audience
people
customer experience
tab
fields
import
download
map
merge candidates
delete audience
terms of service
merging profiles
drag and drop
consent
spreadsheet
download link
pinned audiences
law
imported profile
pin audience
candidates
score
upload
profiles
similarity score
csv exports
contacts
permission
open
merge
files
merge tab
identify
customer journey
import profile
columns
unique field
manage audience
matches
merge profiles
imported data
social profiles
Earn your Audience Foundations Certificate
Demonstrate your foundational understanding of Audience.
33 min
certificate
foundations
up to 1 hour
social media management
audience
Earn your Benchmark Foundations Certificate
Demonstrate your foundational understanding of Benchmark.
38 min
certificate
foundations
up to 30 minutes
social media management
Benchmark learning path
Benchmark path
benchmark
Introducing Benchmark
Learn how to compare your brand against your competitors.
27 min
introducing
up to 30 minutes
course
social media management
posts
dashboards
metrics
Facebook
engagement
Instagram
Benchmark learning path
Benchmark path
competitors
widgets
fans over time
fans
content strategy
brand overview
total engagement
avg engagement per post
fan growth
benchmark
Drawing content inspiration from competitors
Learn how to discover brand inspiration in Benchmark.
31 min
instagram
foundations
up to 30 minutes
course
social media management
posts
exporting dashboards
metrics
engagement
exporting
Benchmark learning path
Benchmark path
share of voice
competitors
facebook
content
total engagement
pdf export
share of engagement
benchmark
Earn your Consumer Research Foundations Certificate
Demonstrate your foundational understanding of Consumer Research.
34 min
brandwatch consumer research
consumer research
bcr
certificate
foundations
up to 30 minutes
consumer intelligence
onboarding
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Brandwatch for Education
Introducing Consumer Research
Learn what Consumer Research is and how to use Brandwatch Search.
40 min
analyze
search
brandwatch consumer research
consumer research
bcr
introducing
up to 1 hour
course
consumer intelligence
Projects
data
dashboards
insights
brand
tools
story
business question
site coverage
operators
login
AI
homepage
trend analysis
brand monitoring
analysis
folders
social data
use cases
competitor analysis
logging in
market research
iris
twitter
data sources
twitter partner
big data
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Building dashboards to analyze your data
Learn how to create your own dashboard in Consumer Research.
34 min
query
brandwatch consumer research
consumer research
bcr
foundations
up to 1 hour
course
consumer intelligence
filters
Filters
Groups
building dashboards
dashboards
topics
share
share of voice
emotions
creating dashboards
compare
component
create dashboards
templates
groups
customization
layout
volume over time
sentiment
data comparison
component picker
brand query
trends
data source
word cloud
breakdown
hashtags
organize
chart
share dashboard
customize
Analytical Skills
Role: Regular
Role: Analyst+
Role: Admin
Using segmentation to get the most of your data
Learn the concepts of segmenting your data in Consumer Research.
43 min
query
brandwatch consumer research
consumer research
bcr
tags
segmentation
categories
foundations
up to 1 hour
course
consumer intelligence
campaigns
Using queries vs segments
data
topics
segment
conversations
mentions
crisis
assess
extract
inform
monitor
event
detect
Role: Regular
Role: Admin
Creating queries and optimizing your data
Learn the concepts behind query writing in Consumer Research.
65 min
search
query
brandwatch consumer research
consumer research
bcr
instagram
foundations
up to 1 hour
course
consumer intelligence
Query Writing
FB and IG data
brand
keywords
operators
hashtags
facebook
owned
nonowned
non-owned
brackets
data management
quotes
query writing
brand search
errors
troubleshooting
locations
mentions
query editor
near
wildcard
content sources
authentication
Collecting data and exploring your pre-built dashboard
Learn about collecting the different types of data and explore pre-built dashboards in Consumer Research.
40 min
search
query
brandwatch consumer research
consumer research
bcr
instagram
foundations
up to 1 hour
course
consumer intelligence
Signals
Prebuilt dashboards
Queries
data
reporting
export
keywords
operators
twitter
data source
linkedin
data downloads
blogs
facebook
conversations
content
owned
news
nonowned
channels
non-owned
brackets
visualizations
signals
components
crawlers
mention
queries
custom alerts
crawling
filter
Analytical Skills
Role: Regular
Role: Admin
Introducing Brandwatch Reviews
Learn how to discover the basics of how you rank.
20 min
search
tags
categories
introducing
up to 30 minutes
course
consumer intelligence
filters
data
dashboards
brand
analysis
sentiment
url
projects
location
brandwatch reviews
reviews
product data
edit tags
description
rating
date
trending
domains
alerts
patterns
add project
reviews overview
range
reviews demo
tabs
vendors
conversion
entity
volume vs sentiment
add products
actions
summary
weaknesses
competition
volume
languages
platform
product
star
business
add reviews
searches
Staying on top of market trends with Brandwatch Reviews
Learn how to spot opportunities to improve in Brandwatch Reviews.
20 min
deepdive
search
categories
foundations
up to 30 minutes
course
consumer intelligence
filters
data
dashboards
insights
topics
tools
component
templates
sentiment
data comparison
word cloud
breakdown
components
extract
distribution
theme
url
date range
location
map
brandwatch reviews
reviews
product data
trending
domains
reviews overview
tabs
entity
volume vs sentiment
summary
volume
product
star
creation
entity maps
terms
quality
creation date
deep dive
single product deep dive
negative
collection
comparions
add dashboard
irrelevant
topic wheel
navigation
performance
sites
pie chart
sentiment detection
grouping
custom date
group
visual
analyzing
countries
maps
star trating
ranges
time period
subtopics
trending entities
positive
feature
sites analysis
Earn your Brandwatch Reviews Foundations Certificate
Demonstrate your foundational understanding of Brandwatch Reviews.
34 min
certificate
foundations
up to 30 minutes
consumer intelligence
brandwatch reviews
reviews
brandwatch reviews certificate
Building authentic partnerships with the right influencer
Discover and analyze top influencers for your campaign.
41 min
consumer research
instagram
up to 1 hour
course
consumer intelligence
social media management
posts
campaigns
data
metrics
engagement
insights
objectives
interests
topics
demographics
followers
brand
influencers
audience
analytics
brand affinity
post detection keywords
influence
keywords
gender
conversations
monitor
stakeholders
projects
social media
location
identify
use case
platform
quality
advanced
kpis
goals
results
individuals
author list
dashboard
quick search
discover
guidelines
communication
top authors
account type
Influencer Marketing
niche
partnerships
agency
engagements
sponsorship
publishing
collaboration
managing relationships
support
message
best
account interests
success
audience quality
payment
brand loyalty
website
expectations
age
messaging
pay rates
online reputation
disclosure
brand guidelines
deliverables
youtube
tracking
influencer management
brands
dialogue
collaborations
process
compensation
tiktok
partnership opportunities
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Influencer Marketing Certificate
Demonstrate your advanced understanding of Influencer Marketing.
33 min
consumer research
certificate
up to 30 minutes
consumer intelligence
social media management
influence
use case
advanced
Influencer Marketing
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Searching for the perfect influencer
Learn best practices on your search for the right influencer.
22 min
consumer research
up to 30 minutes
course
consumer intelligence
social media management
metrics
objectives
demographics
followers
campaign
brand
influencers
audience
brand affinity
influence
sentiment
micro
social media
identify
use case
quality
advanced
industry
business objectives
reach
Influencer Marketing
experts
macro
beauty
relationships
engaged
expertise
micro-influencers
technology
niche
target audience
target market
travel
fashion
authentic
partnerships
popularity
agency
macro-influencers
creativity
fitness
engagement rates
community
fees
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Measure Foundations Certificate
Demonstrate your foundational understanding of Measure.
34 min
certificate
foundations
up to 30 minutes
measure
social media management
Creating your own dashboard setup
Upskill your basic knowledge of Measure dashboards.
21 min
foundations
up to 30 minutes
course
measure
social media management
filters
building dashboards
duplicate dashboards
building widgets
dashboard duplication
Introducing Measure
Learn the basics of using dashboard templates to measure your data.
18 min
introducing
up to 30 minutes
course
measure
social media management
data
dashboard templates
dashboards
Sharing the data from your brand
Learn how to share your Measure data with others.
20 min
foundations
up to 30 minutes
course
measure
social media management
share dashboards
scheduling dashboards
internal dashboard sharing
external dashboard sharing
exporting dashboards
Brandwatch Bites: Gathering your competitors' content summary with Iris
Analyze your competitors' summaries in one easy view.
8 min
foundations
social media management
micro-course
up to 15 minutes
benchmark
Streamlining your influencer campaigns
Learn how to manage your influencer campaigns.
34 min
foundations
up to 1 hour
course
social media management
data
reporting
exporting
audiences
post fulfillment
demographics
account summary
campaign performance
sales
performance data
reports
share
campaign
brand
post requirements
Influencers
live links
logo
post detection keywords
campaign goals
influence
shopify
Introducing Influence
Learn how to discover the perfect influencer for your campaign.
31 min
search
introducing
up to 1 hour
course
social media management
filters
audiences
influencer search
interests
TikTok
topics
demographics
YouTube
segment
audience type
Instagram
influencer reports
followers
look for
credible
brand affinities
views
Discover
analytics
Reels
database
account
Influencers
brand affinity
credibility
Instagram reels
influence
keywords
gender
Drawing content inspiration from competitors
Learn how to discover brand inspiration in Benchmark.
31 min
instagram
foundations
up to 30 minutes
course
social media management
posts
exporting dashboards
metrics
engagement
exporting
Benchmark learning path
Benchmark path
share of voice
competitors
facebook
content
total engagement
pdf export
share of engagement
benchmark
Managing your influencer relationships
Learn how to store your influencer data in one place.
24 min
tags
foundations
up to 30 minutes
course
social media management
notes
filters
Facebook
Twitter
emails
authorization
YouTube
revenue
Twitch
Instagram
social
contracts
information
campaign
post
campaign history
network
analytics
stream
database
CRM
Influencers
messages
Tiktok
profile
influence
Introducing Benchmark
Learn how to compare your brand against your competitors.
27 min
introducing
up to 30 minutes
course
social media management
posts
dashboards
metrics
Facebook
engagement
Instagram
Benchmark learning path
Benchmark path
competitors
widgets
fans over time
fans
content strategy
brand overview
total engagement
avg engagement per post
fan growth
benchmark
Earn your Analytical Skills Certificate
Demonstrate your understanding of analytical skills in social listening.
33 min
listen
consumer research
certificate
publish
up to 30 minutes
consumer intelligence
social media management
use case
advanced
Analytical Skills
analytical skills certificate
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Boosting your social listening skills
Learn what questions to ask of your data.
44 min
listen
consumer research
up to 1 hour
course
consumer intelligence
social media management
data
insights
objectives
topics
information
brand
audience
business question
analysis
social data
trends
conversations
content
products
people
networks
location
patterns
use case
volume
advanced
Analytical Skills
consumer
business growth
properties
data point
business needs
marketing strategy
content performance
consumer behavior
social listening
questions
reputation
actionable insight
customer feedback
research
loyalty
baseline
variables
language
analyst
actionable insights properties
industry
business objectives
online
time
themes
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Connecting the dots behind your data
Learn how to add the best value to your data.
37 min
listen
query
consumer research
up to 1 hour
course
consumer intelligence
social media management
filters
campaigns
data
metrics
targeting
topics
keywords
tools
operators
analysis
sentiment
brand query
trends
hashtags
signals
queries
mentions
query editor
monitor
location
alerts
use case
languages
quality
advanced
Analytical Skills
analyst
business objectives
reliability
standardization
kpis
sampling
consistency
key terms
business outcomes
goals
outcomes
results
accuracy
boolean
topical query
research context
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Bringing your story to life
Learn how to create a narrative with your data.
44 min
listen
consumer research
up to 1 hour
course
consumer intelligence
social media management
data
dashboards
reporting
metrics
custom
insights
graph
interests
reports
influencers
share of voice
iris
twitter
compare
volume over time
sentiment
word cloud
breakdown
news
components
filter
stakeholders
sharing
tabs
use case
volume
advanced
Analytical Skills
research
analyst
business outcomes
demographic
where
data sets
findings
when
tweeters
key drivers
comparing
percentage
content source
individuals
author list
firehose
setup
sov
verified
dashboard setup
consumer insights
why
research questions
benchmark
tag
viral
what
exports
author
who
market trends
phrases
charts
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Introducing Publish
Learn the basics to publishing your content in Publish.
53 min
tags
introducing
publish
up to 1 hour
course
social media management
photo editor
geogating
notes
user roles
ads
geo-gating
notifications
external content sharing
Brandwatch Bites: Leveraging value out of the Content Pool
Learn how to make the most out of the Content Pool.
18 min
foundations
publish
social media management
content pool
micro-course
up to 15 minutes
Brandwatch Bites: Simplifying your Engage setup with bulk labels and actions
Manage your labels and actions seamlessly in Engage.
8 min
foundations
engage
social media management
micro-course
bb
up to 15 minutes
[LIVE] Exploring key modules for campaign management
Learn how to create and implement campaigns with Listen, Benchmark, Publish, Engage, and Measure in Social Media Management.
45 min
publish
up to 1 hour
engage
measure
social media management
zoom-event
live webinar
events
Designing your best-looking content
Upskill your basic knowledge of Publish.
26 min
foundations
publish
up to 30 minutes
course
social media management
ads
Geo-gating
Photo editor
Geogating
Brandwatch Bites: Creating your Link in Bio
Create a Link in Bio landing page directly in Publish.
13 min
foundations
publish
social media management
micro-course
brandwatch bites
bb
up to 15 minutes
Introducing Engage
Learn the basics of managing all your social engagement in one inbox.
39 min
introducing
up to 1 hour
course
engage
social media management
filters
replying to comments & direct messages
workflows
replying to comments and direct messages
profile cards
feeds
Setting up your account for success
Learn how to organize and manage your Consumer Research account for teaching success.
47 min
search
querywriting
query
brandwatch consumer research
consumer research
bcr
foundations
up to 1 hour
course
consumer intelligence
Query Writing
Projects
Queries
share dashboards
building dashboards
data
dashboards
export
insights
share
onboarding
analysis
creating dashboards
create dashboards
layout
brand query
organize
share dashboard
data downloads
visualizations
queries
data management
query writing
brand search
projects
use case
account management
education
Role: Regular
Role: Admin
Brandwatch for Education
Using Consumer Research as a teaching tool
Learn how to use Consumer Research as a teaching tool with your students.
44 min
querywriting
query
brandwatch consumer research
consumer research
bcr
foundations
up to 1 hour
course
consumer intelligence
Query Writing
Queries
building dashboards
data
dashboards
insights
onboarding
login
homepage
trend analysis
brand monitoring
social data
competitor analysis
logging in
market research
data sources
creating dashboards
create dashboards
brand query
organize
blogs
news
queries
query writing
brand search
content sources
crisis
inform
use case
content source
dashboard
education
Role: Regular
Role: Admin
Brandwatch for Education
Brandwatch Bites: Preparing your account for student use
Learn how to efficiently set your account up for students to begin using the tool.
23 min
consumer research
foundations
micro-course
use case
up to 15 minutes
Role: Regular
Role: Admin
Brandwatch for Education
Earn your Consumer Research Foundations Certificate
Demonstrate your foundational understanding of Consumer Research.
34 min
brandwatch consumer research
consumer research
bcr
certificate
foundations
up to 30 minutes
consumer intelligence
onboarding
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Brandwatch for Education
Preparing for a potential crisis (Part 1)
Learn what to expect behind a crisis.
17 min
listen
alert
consumer research
up to 30 minutes
course
consumer intelligence
social media management
metrics
topics
followers
brand
audience
influence
social data
emotions
sentiment
crisis
use case
advanced
social listening
reputation
baseline
social media crisis
issues
negative mentions
normal
Crisis Management
managing crisis
emerging risk
communications strategy
structured data
plan
social platforms
unstructured data
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Preparing for a potential crisis (Part 2)
Learn how to establish your brand's baseline ahead of a crisis.
22 min
listen
consumer research
up to 30 minutes
course
consumer intelligence
social media management
data
social
influencers
event
stakeholders
location
use case
volume
advanced
industry
Crisis Management
social media communication
crisis plan
leaders
sensitive
drivers
crisis response
guidelines
world
communication
social team
response
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Detecting and identifying a crisis
Learn what to be on the lookout for when detecting a potential crisis.
39 min
listen
consumer research
up to 1 hour
course
consumer intelligence
social media management
filters
posts
metrics
insights
topics
share
story
brand monitoring
twitter
sentiment
word cloud
conversations
filter
mentions
crisis
stakeholders
impact
reviews
alerts
tabs
use case
advanced
questions
when
content source
why
benchmark
viral
what
who
spikes
Crisis Management
top tweeters
authors
crisis stages
emerging
retweets
tweet
shifts
mention volume
mention type
word clouds
time frame
social panels
unnatural shifts
author lists
reach
top authors
keyword
growth
breakdowns
trend
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Monitoring and assessing the impact of a crisis
Learn how to proactively monitor customer feedback to manage a potential crisis.
30 min
listen
query
consumer research
tags
categories
publish
up to 1 hour
course
engage
consumer intelligence
social media management
content calendar
campaigns
data
dashboards
reporting
response templates
automated
export
insights
topics
reports
share
brand
influence
twitter
volume over time
sentiment
word cloud
components
mentions
content sources
monitor
event
vizia
stakeholders
impact
reviews
tabs
use case
volume
advanced
benchmark
phrases
issues
Crisis Management
time frame
reach
live view
launch
volume history
statement
engage labels report
customers
scheduled
complaints
feed
communication strategy
trending topics
social crisis
view
facts
comments
label
social channels
total volume
net sentiment
account type
top influencers
assignments
triage
communicate
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Crisis Management Certificate
Demonstrate your advanced understanding of Crisis Management.
33 min
listen
consumer research
certificate
publish
up to 30 minutes
consumer intelligence
social media management
influence
vizia
use case
advanced
Crisis Management
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Advertise Foundations Certificate
Demonstrate your foundational understanding of Advertise.
34 min
certificate
foundations
up to 30 minutes
social media management
advertise
Introducing Advertise
Learn how to easily manage Ads and reporting.
45 min
introducing
up to 1 hour
course
social media management
labels
user roles
ads
campaigns
metrics
boosting
ad creation
promotion
budget
Smart Labels
advertising
Facebook
Promoter
placements
advertise
Advertiser
objective
targeting
ad flow
boost
automated
ad sets
ad account setup
promote
Analyst
Managing your campaigns and audiences
Learn how to analyze your insights and audiences in Advertise.
34 min
foundations
up to 1 hour
course
social media management
ads
campaigns
metrics
budget
advertise
ad sets
custom audiences
custom
saved audiences
filtering
KPIs
engagement
exporting
media
export
clicks
insights
objectives
statistics
audiences
graph
Earn your Influence Foundations Certificate
Demonstrate your foundational understanding of Influence.
34 min
certificate
foundations
up to 30 minutes
social media management
influence
Introducing Influence
Learn how to discover the perfect influencer for your campaign.
31 min
search
introducing
up to 1 hour
course
social media management
filters
audiences
influencer search
interests
TikTok
topics
demographics
YouTube
segment
audience type
Instagram
influencer reports
followers
look for
credible
brand affinities
views
Discover
analytics
Reels
database
account
Influencers
brand affinity
credibility
Instagram reels
influence
keywords
gender
Streamlining your influencer campaigns
Learn how to manage your influencer campaigns.
34 min
foundations
up to 1 hour
course
social media management
data
reporting
exporting
audiences
post fulfillment
demographics
account summary
campaign performance
sales
performance data
reports
share
campaign
brand
post requirements
Influencers
live links
logo
post detection keywords
campaign goals
influence
shopify
Managing your influencer relationships
Learn how to store your influencer data in one place.
24 min
tags
foundations
up to 30 minutes
course
social media management
notes
filters
Facebook
Twitter
emails
authorization
YouTube
revenue
Twitch
Instagram
social
contracts
information
campaign
post
campaign history
network
analytics
stream
database
CRM
Influencers
messages
Tiktok
profile
influence
Earn your Publish Foundations Certificate
Demonstrate your foundational understanding of Publish.
34 min
certificate
foundations
publish
up to 30 minutes
social media management
Designing your best-looking content
Upskill your basic knowledge of Publish.
26 min
foundations
publish
up to 30 minutes
course
social media management
ads
Geo-gating
Photo editor
Geogating
Introducing Publish
Learn the basics to publishing your content in Publish.
53 min
tags
introducing
publish
up to 1 hour
course
social media management
photo editor
geogating
notes
user roles
ads
geo-gating
notifications
external content sharing
Collaborating on content with your team
Optimize your collaboration tools in Publish.
20 min
foundations
publish
up to 30 minutes
course
social media management
Notes
User roles
Notifications
Managing your brand's voice through quality data
Learn the importance of tracking your brand's voice.
26 min
listen
consumer research
up to 30 minutes
course
consumer intelligence
social media management
topics
influencers
competitors
story
analysis
social data
trends
content
crisis
monitor
stakeholders
products
people
social media
use case
performance
advanced
questions
customer feedback
variables
time
Brand Management
reputation management
concerns
success stories
reputation drivers
marketing
brand awareness
logos
brand perception
competitor activity
customer complaints
brand voice
emerging trends
brand identity
influencer mentions
business questions
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Leaning on tools to manage your brand's reputation
Learn how to begin setting up necessary tools to manage your brand.
37 min
listen
consumer research
up to 1 hour
course
consumer intelligence
social media management
filters
data
topics
influencers
keywords
story
operators
social data
twitter
groups
sentiment
brand query
trends
word cloud
conversations
content
channels
components
queries
mentions
monitor
stakeholders
products
people
social media
influencer
use case
platform
performance
advanced
questions
reputation
variables
time
boolean
setup
benchmark
Brand Management
reputation management
concerns
success stories
reputation drivers
marketing
brand awareness
brand voice
emerging trends
brand identity
influencer mentions
spikes
dashboard
quick search
track brand
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Amplifying your brand's health and perception
Learn how to enhance your brand's health.
26 min
listen
search
consumer research
tags
segmentation
categories
publish
up to 30 minutes
course
measure
consumer intelligence
social media management
content pool
filters
campaigns
data
reporting
insights
segment
reports
brand
audience
Tiktok
influence
content strategy
signals
vizia
stakeholders
live reporting
influencer
alerts
use case
advanced
content performance
reputation
exports
Brand Management
dashboard
Brand health
updates
sponsored
approval flows
consumer perceptions
optimize
owned content performance
post detection
brand conversations
discover
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Optimizing and maintaining your brand's evolution
Learn what it takes to stay on top of your brand's evolution over time.
19 min
listen
consumer research
up to 30 minutes
course
consumer intelligence
social media management
campaign
hashtags
conversations
near
use case
product
advanced
Brand Management
brand perception
rebranding
operator
misspellings
owned media
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Brand Management Certificate
Demonstrate your advanced understanding of Brand Management.
33 min
listen
consumer research
certificate
publish
up to 30 minutes
measure
consumer intelligence
social media management
influence
vizia
use case
advanced
Brand Management
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Introducing Engage
Learn the basics of managing all your social engagement in one inbox.
39 min
introducing
up to 1 hour
course
engage
social media management
filters
replying to comments & direct messages
workflows
replying to comments and direct messages
profile cards
feeds
Optimizing your Engage feeds
Upskill your basic knowledge of Engage.
35 min
foundations
up to 1 hour
course
engage
social media management
bulk actions
reporting
automation
response templates
exporting conversations
Earn your Engage Foundations Certificate
Demonstrate your foundational understanding of Engage.
34 min
certificate
foundations
up to 30 minutes
engage
social media management
Leveraging Engage tools to collaborate with your team
Learn how to use notes and assignments to collaborate with your team in Engage.
22 min
foundations
up to 30 minutes
course
engage
social media management
labels
notes
assigned messages
Optimizing your Listen workflow
Learn how to navigate your way through Listen.
49 min
listen
foundations
up to 1 hour
course
social media management
Filters
Query basics
Listen in Engage
Enhancing your queries for better results
Learn common use cases to optimize your Listen queries.
38 min
listen
foundations
up to 1 hour
course
social media management
Introducing Listen
Learn the basic overview features in Listen.
33 min
listen
introducing
up to 1 hour
course
social media management
AI-peak detection
Earn your Listen Foundations Certificate
Demonstrate your foundational understanding of Listen.
34 min
listen
certificate
foundations
up to 30 minutes
social media management
Leveraging data for Facebook, Instagram, and LinkedIn
Learn how to leverage Content Sources in your Listen search.
17 min
listen
foundations
up to 30 minutes
course
social media management
Planning your next big campaign
Learn how to streamline content for your next campaign.
52 min
listen
query
consumer research
publish
up to 1 hour
course
consumer intelligence
social media management
labels
content pool
ads
filters
stock items
promotion
engagement
insights
demographics
share
brand
post
audience
gender
competitors
component
volume over time
sentiment
trends
hashtags
content
stakeholders
impact
email
social media
team
use case
sites
advanced
themes
benchmark
author
marketing
brand identity
spikes
dashboard
retweets
reach
comments
target audience
collaboration
Content Marketing
schedule
serps
educational value
promote posts
Linkedin
voices
calendar
repurpose
create ads
shares
Facebook ad account
shareable view
approval
workflow
search engine results
traffic
evergreen
Reddit
authority
feedback
top urls
assets
original posts
Instagram story
ad set
sales funnel
consumers
iris conversation insights
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Measuring your campaign impact
Learn how to assess the impact of your campaign.
43 min
listen
analyze
up to 1 hour
course
measure
social media management
posts
share dashboards
dashboards
metrics
engagement
insights
objectives
sales
campaign
brand
audience
analytics
keywords
fans over time
sentiment
social media
use case
topic wheel
advanced
content performance
baseline
language
kpis
benchmark
brand awareness
reach
strategy
Content Marketing
traffic
target
externally
competitor benchmarking
label performance
customer loyalty
brand insights
paid performance
public link
social channel performance
lead gen
content analysis
template
emotion
listen search
social performance
impressions
owned performance
expiration
Measure
lead generation
average engagement
behavior
widget
competitor
placement
social channel
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Powering up your content
Learn how to identify your digital customer intelligence needs in Content Marketing.
35 min
consumer research
up to 1 hour
course
consumer intelligence
insights
objectives
interests
demographics
segment
influencers
audience
analytics
competitors
trends
conversations
content
social media
use case
advanced
social listening
questions
industry
kpis
business outcomes
goals
outcomes
benchmark
trending topics
Influencer Marketing
target audience
strategy
Content Marketing
ai
online behaviors
communities
key performance indicators
keyword research
seo
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Content Marketing Certificate
Demonstrate your advanced understanding of Content Marketing.
33 min
listen
consumer research
certificate
publish
up to 30 minutes
measure
consumer intelligence
social media management
use case
advanced
benchmark
Content Marketing
Role: Regular
Role: View Only
Role: Analyst+
Role: Analyst
Role: Admin
Earn your Vizia Foundations Certificate
Demonstrate your foundational understanding of Vizia.
33 min
certificate
foundations
up to 1 hour
consumer intelligence
vizia
Introducing Vizia
Learn how to bring your data to life.
8 min
introducing
course
consumer intelligence
insights
folders
content
visualizations
components
real time
decision making
slides
decks
social network
distribution
vizia
up to 15 minutes
Curating impactful visualizations with data
Learn how to build visualizations and distribute insights anywhere in the world with Vizia.
31 min
foundations
up to 1 hour
course
consumer intelligence
filters
reporting
automation
metrics
automated
custom
insights
reports
share
campaign
brand
network
story
folders
social data
component picker
content
visualizations
components
queries
mentions
crisis
monitor
event
real time
decision making
slides
decks
social network
distribution
vizia
big screen
live updates
casting
customizable
stakeholders
starred
brandwatch chart
impact
chrome
sharing
command center
projecting
google analytics
password
products
screens
google sheets
live reporting
theme
live reports
featured content
url
projects
domain
private link
signage
integrations
conference
broadcast
dynamic
browser
theming
office
centralized
installation
branding
distribution hub
deck editor
slide control
email
date range
Earn your Customer Care Certificate
Demonstrate your advanced understanding of Customer Care.
33 min
listen
consumer research
certificate
up to 30 minutes
engage
consumer intelligence
social media management
use case
advanced
Customer Care
Delivering a stellar customer experience
Learn how to deliver a personalized customer experience.
53 min
listen
consumer research
up to 1 hour
course
engage
consumer intelligence
social media management
labels
filters
reporting
automation
export
messages
keywords
iris
customer experience
customer satisfaction
use case
advanced
feed
assignments
workflow
Customer Care
social care
inbox
measuring
team performance
moderating
marked as read
Navigating the voice of the customer
Learn how to discover your customer pain points.
37 min
listen
query
consumer research
tags
categories
up to 1 hour
course
engage
consumer intelligence
social media management
objectives
brand
operators
sentiment
channels
customer journey
use case
advanced
business outcomes
quick search
Crisis Management
complaints
community
feedback
community engagement
pain points
inquiries
Customer Care
Introducing Measure
Learn the basics of using dashboard templates to measure your data.
18 min
introducing
up to 30 minutes
course
measure
social media management
data
dashboard templates
dashboards
Sharing the data from your brand
Learn how to share your Measure data with others.
20 min
foundations
up to 30 minutes
course
measure
social media management
share dashboards
scheduling dashboards
internal dashboard sharing
external dashboard sharing
exporting dashboards
Optimizing your Listen workflow
Learn how to navigate your way through Listen.
49 min
listen
foundations
up to 1 hour
course
social media management
Filters
Query basics
Listen in Engage
Creating your own dashboard setup
Upskill your basic knowledge of Measure dashboards.
21 min
foundations
up to 30 minutes
course
measure
social media management
filters
building dashboards
duplicate dashboards
building widgets
dashboard duplication
Introducing Listen
Learn the basic overview features in Listen.
33 min
listen
introducing
up to 1 hour
course
social media management
AI-peak detection
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