Analytical Skills

Analytical Skills

This comprehensive path will teach you how to approach and explore the value of your data in order to pursue your narrative.

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Welcome
In this path, you'll deep dive into Analytical Skills such as understanding how to approach your data, question, add context, and explore the value in your data. 

Who should take this path?
This path is designed for users who have a foundational understanding of Consumer Research and need specialized use case training experience, or those who simply need a refresher on the A-to-Zs of Analytical Skills in social listening.

Duration
2.5 hr

Boosting your social listening skills
Learn what questions to ask of your data.
44 min
listen consumer research up to 1 hour course consumer intelligence social media management data insights objectives topics information brand audience business question analysis social data trends conversations content products people networks location patterns use case volume advanced Analytical Skills consumer business growth properties data point business needs marketing strategy content performance consumer behavior social listening questions reputation actionable insight customer feedback research loyalty baseline variables language analyst actionable insights properties industry business objectives online time themes Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Connecting the dots behind your data
Learn how to add the best value to your data.
37 min
listen query consumer research up to 1 hour course consumer intelligence social media management filters campaigns data metrics targeting topics keywords tools operators analysis sentiment brand query trends hashtags signals queries mentions query editor monitor location alerts use case languages quality advanced Analytical Skills analyst business objectives reliability standardization kpis sampling consistency key terms business outcomes goals outcomes results accuracy boolean topical query research context Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Bringing your story to life
Learn how to create a narrative with your data.
44 min
listen consumer research up to 1 hour course consumer intelligence social media management data dashboards reporting metrics custom insights graph interests reports influencers share of voice iris twitter compare volume over time sentiment word cloud breakdown news components filter stakeholders sharing tabs use case volume advanced Analytical Skills research analyst business outcomes demographic where data sets findings when tweeters key drivers comparing percentage content source individuals author list firehose setup sov verified dashboard setup consumer insights why research questions benchmark tag viral what exports author who market trends phrases charts Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Earn your Analytical Skills Certificate
Demonstrate your understanding of analytical skills in social listening.
33 min
listen consumer research certificate publish up to 30 minutes consumer intelligence social media management use case advanced Analytical Skills analytical skills certificate Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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