Analyzing competitors and influencers

Analyzing competitors and influencers

Learn how to analyze your competitors’ social strategy and performance with Benchmark, and how to find the ideal influencers for each of your campaigns using Influence.

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Welcome
In this path, you'll deep dive into using Benchmark and Influence to monitor competitor engagement and find the ideal influencers for each of your campaigns.

Who should take this path?
Benchmark and Influence are premium add-on modules of the SMM platform. This is the ideal path to complete during Week 3 of your onboarding if you have purchased either or both of these modules. This path is designed for new users who are just starting out with SMM and need a comprehensive training experience on implementing these tools.

Duration
2.5 hr

Introducing Benchmark
Learn how to compare your brand against your competitors.
28 min
introducing up to 30 minutes course social media management posts dashboards metrics Facebook engagement Instagram Benchmark learning path Benchmark path competitors widgets fans over time fans content strategy brand overview total engagement avg engagement per post fan growth benchmark
Drawing content inspiration from competitors
Learn how to discover brand inspiration in Benchmark.
32 min
instagram foundations up to 30 minutes course social media management posts exporting dashboards metrics engagement exporting Benchmark learning path Benchmark path share of voice competitors facebook content total engagement pdf export share of engagement benchmark
Brandwatch Bites: Gathering your competitors' content summary with Iris
Analyze your competitors' summaries in one easy view.
8 min
foundations social media management micro-course brandwatch bites bb up to 15 minutes benchmark
Introducing Influence
Learn how to discover the perfect influencer for your campaign.
31 min
search introducing up to 1 hour course social media management filters audiences influencer search interests TikTok topics demographics YouTube segment audience type Instagram influencer reports followers look for credible brand affinities views Discover analytics Reels database account Influencers brand affinity credibility Instagram reels influence keywords gender
Managing your influencer relationships
Learn how to store your influencer data in one place.
24 min
tags foundations up to 30 minutes course social media management notes filters Facebook Twitter emails authorization YouTube revenue Twitch Instagram social contracts information campaign post campaign history network analytics stream database CRM Influencers messages Tiktok profile influence
Streamlining your influencer campaigns
Learn how to manage your influencer campaigns.
37 min
foundations up to 1 hour course social media management data reporting exporting audiences post fulfillment demographics account summary campaign performance sales performance data reports share campaign brand post requirements Influencers live links logo post detection keywords campaign goals influence shopify

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