Audience

Audience

This comprehensive path will teach you how to segment, use profile cards, and merge your audiences.

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Welcome
In this path, you'll deep dive into the main functions of Audience such as segmenting, using profile cards to connect with customers, merging profiles, and importing your audiences.

Who should take this path?
This path is designed for new users who are just starting out with Social Media Management and need a comprehensive training experience on implementing Audience, or those who simply need a refresher on the A-to-Zs of Audience.

Duration
1.5 hr

Introducing Audience
Learn how to personalize your customer experiences.
30 min
introducing up to 30 minutes course social media management labels notes filters profile cards export insights graph segment social audience profile keywords twitter breakdown channels mention email about sources activities audience demo development full name create audience customer segmentation customer pinned engaging with people link customer experience social media team what we know networks explore audience tab fields categorize handle import influencer gender split top fan download customer satisfaction location name interactions contact talking about user information records csv labeling segmenting audience insights audience overview users

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Handling your customer data
Learn how to manage customer data in Audience.
23 min
foundations up to 30 minutes course social media management filters data profile cards export audiences segment audience people customer experience tab fields import download map merge candidates delete audience terms of service merging profiles drag and drop consent spreadsheet download link pinned audiences law imported profile pin audience candidates score upload profiles similarity score csv exports contacts permission open merge files merge tab identify customer journey import profile columns unique field manage audience matches merge profiles imported data social profiles

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Earn your Audience Foundations Certificate
Demonstrate your foundational understanding of Audience.
33 min
certificate foundations up to 1 hour social media management audience

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