Brand Management

Brand Management

This comprehensive path will teach you how to track, monitor, and maintain your brand's voice and reputation.

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Welcome
In this path, you'll deep dive into the Brand Management use case such as understanding the theory behind Brand Management and how to monitor your brand. 

Who should take this path?
This path is designed for users who have a foundational understanding of the Brandwatch Suite and need specialized use case training experience, or those who simply need a refresher on the A-to-Zs of Brand Management.

Duration
2.5 hr

Managing your brand's voice through quality data
Learn the importance of tracking your brand's voice.
26 min
listen consumer research up to 30 minutes course consumer intelligence social media management topics influencers competitors story analysis social data trends content crisis monitor stakeholders products people social media use case performance advanced questions customer feedback variables time Brand Management reputation management concerns success stories reputation drivers marketing brand awareness logos brand perception competitor activity customer complaints brand voice emerging trends brand identity influencer mentions business questions Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Leaning on tools to manage your brand's reputation
Learn how to begin setting up necessary tools to manage your brand.
37 min
listen consumer research up to 1 hour course consumer intelligence social media management filters data topics influencers keywords story operators social data twitter groups sentiment brand query trends word cloud conversations content channels components queries mentions monitor stakeholders products people social media influencer use case platform performance advanced questions reputation variables time boolean setup benchmark Brand Management reputation management concerns success stories reputation drivers marketing brand awareness brand voice emerging trends brand identity influencer mentions spikes dashboard quick search track brand Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Amplifying your brand's health and perception
Learn how to enhance your brand's health.
26 min
listen search consumer research tags segmentation categories publish up to 30 minutes course measure consumer intelligence social media management content pool filters campaigns data reporting insights segment reports brand audience Tiktok influence content strategy signals vizia stakeholders live reporting influencer alerts use case advanced content performance reputation exports Brand Management dashboard Brand health updates sponsored approval flows consumer perceptions optimize owned content performance post detection brand conversations discover Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Optimizing and maintaining your brand's evolution
Learn what it takes to stay on top of your brand's evolution over time.
19 min
listen consumer research up to 30 minutes course consumer intelligence social media management campaign hashtags conversations near use case product advanced Brand Management brand perception rebranding operator misspellings owned media Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Earn your Brand Management Certificate
Demonstrate your advanced understanding of Brand Management.
33 min
listen consumer research certificate publish up to 30 minutes measure consumer intelligence social media management influence vizia use case advanced Brand Management Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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