Consumer Research

Consumer Research

This comprehensive path will teach you how to collect data using queries, to uncover actionable insights using reporting and custom dashboards.

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Welcome
In this path, you'll deep dive into the main functions of Consumer Research, gain an essential knowledge of how to gather and collect data with the basics of queries and query writing, learn how to use Facebook and Instagram data, build custom dashboards, and how to use reporting and existing data sets.

Who should take this path?
This path is designed for new users who are just starting out with Brandwatch and need a comprehensive training experience on implementing Consumer Research, or those who simply need a refresher on the A-to-Zs of Consumer Research.

Duration
4 hr

Introducing Consumer Research
Learn what Consumer Research is and how to use Brandwatch Search.
40 min
analyze search brandwatch consumer research consumer research bcr introducing up to 1 hour course consumer intelligence Projects data dashboards insights brand tools story business question site coverage operators login AI homepage trend analysis brand monitoring analysis folders social data use cases competitor analysis logging in market research iris twitter data sources twitter partner big data Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Collecting data and exploring your pre-built dashboard
Learn about collecting the different types of data and explore pre-built dashboards in Consumer Research.
42 min
search query brandwatch consumer research consumer research bcr instagram foundations up to 1 hour course consumer intelligence Signals Prebuilt dashboards Queries data reporting export keywords operators twitter data source linkedin data downloads blogs facebook conversations content owned news nonowned channels non-owned brackets visualizations signals components crawlers mention queries custom alerts crawling filter Analytical Skills Role: Regular Role: Admin

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Building dashboards to analyze your data
Learn how to create your own dashboard in Consumer Research.
34 min
query brandwatch consumer research consumer research bcr foundations up to 1 hour course consumer intelligence filters Filters Groups building dashboards dashboards topics share share of voice emotions creating dashboards compare component create dashboards templates groups customization layout volume over time sentiment data comparison component picker brand query trends data source word cloud breakdown hashtags organize chart share dashboard customize Analytical Skills Role: Regular Role: Analyst+ Role: Admin

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Creating queries and optimizing your data
Learn the concepts behind query writing in Consumer Research.
65 min
search query brandwatch consumer research consumer research bcr instagram foundations up to 1 hour course consumer intelligence Query Writing FB and IG data brand keywords operators hashtags facebook owned nonowned non-owned brackets data management quotes query writing brand search errors troubleshooting locations mentions query editor near wildcard content sources authentication

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Using segmentation to get the most of your data
Learn the concepts of segmenting your data in Consumer Research.
41 min
query brandwatch consumer research consumer research bcr tags segmentation categories foundations up to 1 hour course consumer intelligence campaigns Using queries vs segments data topics segment conversations mentions crisis assess extract inform monitor event detect Role: Regular Role: Admin

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Earn your Consumer Research Foundations Certificate
Demonstrate your foundational understanding of Consumer Research.
34 min
brandwatch consumer research consumer research bcr certificate foundations up to 30 minutes consumer intelligence onboarding Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin Brandwatch for Education

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