Content Marketing

Content Marketing

This comprehensive path will teach you how to identify your digital consumer intelligence needs, streamline content, and assess your campaign impact.

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Welcome
In this path, you'll deep dive into the Content Marketing use case such as understanding the theory behind Content Marketing, identify your digital consumer intelligence needs, streamline your content, and measure the success of your campaign impact. 

Who should take this path?
This path is designed for users who have a foundational understanding of the Brandwatch Suite and need specialized use case training experience, or those who simply need a refresher on the A-to-Zs of Content Marketing.

Duration
2.5 hr

 

Powering up your content
Learn how to identify your digital customer intelligence needs in Content Marketing.
35 min
consumer research up to 1 hour course consumer intelligence insights objectives interests demographics segment influencers audience analytics competitors trends conversations content social media use case advanced social listening questions industry kpis business outcomes goals outcomes benchmark trending topics Influencer Marketing target audience strategy Content Marketing ai online behaviors communities key performance indicators keyword research seo Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Planning your next big campaign
Learn how to streamline content for your next campaign.
52 min
listen query consumer research publish up to 1 hour course consumer intelligence social media management labels content pool ads filters stock items promotion engagement insights demographics share brand post audience gender competitors component volume over time sentiment trends hashtags content stakeholders impact email social media team use case sites advanced themes benchmark author marketing brand identity spikes dashboard retweets reach comments target audience collaboration Content Marketing schedule serps educational value promote posts Linkedin voices calendar repurpose create ads shares Facebook ad account shareable view approval workflow search engine results traffic evergreen Reddit authority feedback top urls assets original posts Instagram story ad set sales funnel consumers iris conversation insights Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Measuring your campaign impact
Learn how to assess the impact of your campaign.
43 min
listen analyze up to 1 hour course measure social media management posts share dashboards dashboards metrics engagement insights objectives sales campaign brand audience analytics keywords fans over time sentiment social media use case topic wheel advanced content performance baseline language kpis benchmark brand awareness reach strategy Content Marketing traffic target externally competitor benchmarking label performance customer loyalty brand insights paid performance public link social channel performance lead gen content analysis template emotion listen search social performance impressions owned performance expiration Measure lead generation average engagement behavior widget competitor placement social channel Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Content Marketing Certificate
Demonstrate your advanced understanding of Content Marketing.
33 min
listen consumer research certificate publish up to 30 minutes measure consumer intelligence social media management use case advanced benchmark Content Marketing Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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