Crisis Management

Crisis Management

This comprehensive path will teach you what to expect ahead of a crisis, how to detect a crisis, and how to proactively monitor customer feedback during a crisis.

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Welcome
In this path, you'll deep dive into the Crisis Management use case such as understanding the theory behind a crisis and what to look out for when detecting a crisis. 

Who should take this path?
This path is designed for users who have a foundational understanding of the Brandwatch Suite and need specialized use case training experience, or those who simply need a refresher on the A-to-Zs of Crisis Management.

Duration
2.5 hr

Preparing for a potential crisis (Part 1)
Learn what to expect behind a crisis.
17 min
listen alert consumer research up to 30 minutes course consumer intelligence social media management metrics topics followers brand audience influence social data emotions sentiment crisis use case advanced social listening reputation baseline social media crisis issues negative mentions normal Crisis Management managing crisis emerging risk communications strategy structured data plan social platforms unstructured data Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Preparing for a potential crisis (Part 2)
Learn how to establish your brand's baseline ahead of a crisis.
22 min
listen consumer research up to 30 minutes course consumer intelligence social media management data social influencers event stakeholders location use case volume advanced industry Crisis Management social media communication crisis plan leaders sensitive drivers crisis response guidelines world communication social team response Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Detecting and identifying a crisis
Learn what to be on the lookout for when detecting a potential crisis.
39 min
listen consumer research up to 1 hour course consumer intelligence social media management filters posts metrics insights topics share story brand monitoring twitter sentiment word cloud conversations filter mentions crisis stakeholders impact reviews alerts tabs use case advanced questions when content source why benchmark viral what who spikes Crisis Management top tweeters authors crisis stages emerging retweets tweet shifts mention volume mention type word clouds time frame social panels unnatural shifts author lists reach top authors keyword growth breakdowns trend Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Monitoring and assessing the impact of a crisis
Learn how to proactively monitor customer feedback to manage a potential crisis.
30 min
listen query consumer research tags categories publish up to 1 hour course engage consumer intelligence social media management content calendar campaigns data dashboards reporting response templates automated export insights topics reports share brand influence twitter volume over time sentiment word cloud components mentions content sources monitor event vizia stakeholders impact reviews tabs use case volume advanced benchmark phrases issues Crisis Management time frame reach live view launch volume history statement engage labels report customers scheduled complaints feed communication strategy trending topics social crisis view facts comments label social channels total volume net sentiment account type top influencers assignments triage communicate Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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Earn your Crisis Management Certificate
Demonstrate your advanced understanding of Crisis Management.
33 min
listen consumer research certificate publish up to 30 minutes consumer intelligence social media management influence vizia use case advanced Crisis Management Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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