Influencer Marketing

Influencer Marketing

This comprehensive path will teach you how to discover, manage, and analyze the right influencers for your campaign.

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Welcome
In this path, you'll deep dive into the Influencer Marketing use case such as understanding the theory behind Influencer Marketing and how to discover and analyze the best influencers for your campaign or collaboration. 

Who should take this path?
This path is designed for users who have a foundational understanding of the Brandwatch Suite and need specialized use case training experience, or those who simply need a refresher on the A-to-Zs of Influencer Marketing.

Duration
1.5 hr

Searching for the perfect influencer
Learn best practices on your search for the right influencer.
22 min
consumer research up to 30 minutes course consumer intelligence social media management metrics objectives demographics followers campaign brand influencers audience brand affinity influence sentiment micro social media identify use case quality advanced industry business objectives reach Influencer Marketing experts macro beauty relationships engaged expertise micro-influencers technology niche target audience target market travel fashion authentic partnerships popularity agency macro-influencers creativity fitness engagement rates community fees Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Building authentic partnerships with the right influencer
Discover and analyze top influencers for your campaign.
41 min
consumer research instagram up to 1 hour course consumer intelligence social media management posts campaigns data metrics engagement insights objectives interests topics demographics followers brand influencers audience analytics brand affinity post detection keywords influence keywords gender conversations monitor stakeholders projects social media location identify use case platform quality advanced kpis goals results individuals author list dashboard quick search discover guidelines communication top authors account type Influencer Marketing niche partnerships agency engagements sponsorship publishing collaboration managing relationships support message best account interests success audience quality payment brand loyalty website expectations age messaging pay rates online reputation disclosure brand guidelines deliverables youtube tracking influencer management brands dialogue collaborations process compensation tiktok partnership opportunities Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin
Earn your Influencer Marketing Certificate
Demonstrate your advanced understanding of Influencer Marketing.
33 min
consumer research certificate up to 30 minutes consumer intelligence social media management influence use case advanced Influencer Marketing Role: Regular Role: View Only Role: Analyst+ Role: Analyst Role: Admin

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