Setting up your Social Media Management platform for success

Welcome to your Social Media Management (SMM) onboarding! 
This self-guided onboarding consists of a setup course (what you're in now!), and three learning paths containing of a mix of live webinars, on-demand courses, and practical exercises to help you implement SMM:

• Running campaigns
  
• Developing and measuring your social listening strategy
• Analyzing competitors and influencers
  
  

There is also a supplementary catalog page for use cases to aid you in developing your strategies using Brandwatch tools.

Who should take this onboarding?
This onboarding is designed for any new users who are just starting out in the platform and want to learn their way around SMM.

When should I take this onboarding?
We recommend you take this onboarding as you’re getting started with learning SMM. You’re also welcome to come back if you would like a refresher on any of the topics covered!

We'll cover:

• Running social media campaigns using Publish and Engage
• Using Listen queries to research your campaign strategy, and Measure to track performance
• Mastering Benchmark to understand your competitor's strategy
• Identifying the best possible influencers for your brand with Influence