- Using Consumer Research as an educational tool
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Welcome! 2 min
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Why use Consumer Research for education? 3 min
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Resources for using Consumer Research as an educational tool 3 min
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Our coverage 4 min
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Check your understanding 5 min
- Inspiration & best practices
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Understanding industries that use Brandwatch 4 min
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Understanding how customers use Brandwatch 4 min
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Learning from other professors 6 min
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Check your understanding 5 min
- Share your feedback
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Take the survey 5 min
- Cement your learnings
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Course summary 2 min
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Navigating your next steps 1 min
Using Consumer Research as a teaching tool
Learn how to use Consumer Research as a teaching tool with your students.
Welcome to Using Consumer Research as a teaching tool!
In this course, you'll gain general knowledge in order to get you started with using Consumer Research as a teaching tool. We'll review the various ways in which you can use the tool with your students, with examples of what's been done at universities across the globe, and provide links to various resources to help you generate ideas.
Who should take this course?
This course is designed for educators using the Consumer Research platform with university students as part of a class or a larger research project.
When should I take this course?
We recommend you take this course as you’re getting started with Consumer Research. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- What Consumer Research is
- Data coverage
- An overview of resources including use cases and reports
- Best practices
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