Amplifying your brand's health and perception

Amplifying your brand's health and perception

Learn how to enhance your brand's health.

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About this course

Welcome to Amplifying your brand's health and perception! 
In this course, you'll continue to apply theory to real-life situations for Brand Management -- such as using tools to stay in touch with your brand, identifying collaborators to work with, and optimizing your brand's content performance. This course is Part 3 in the Brand Management use case series.

Who should take this course?
This course is designed for both Consumer Intelligence and Social Media Management users who would like a better understanding of the stages and workflow behind Brand Management.

When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research, Vizia, Listen, Publish, Measure, and Influence. You’re also welcome to come back if you would like a refresher on any of the topics covered!

We'll cover:

  • Exploring your most relevant conversations
  • Enhancing your brand's health

Curriculum26 min

  • Reviewing Brand Management
  • Welcome! 1 min
  • Exploring your most relevant conversations
  • Applying categories and tags to isolate topics 3 min
  • Staying in touch with changes in your brand 2 min
  • Check your understanding 5 min
  • Enhancing your brand's health
  • Identifying collaborators to work with 4 min
  • Optimizing your brand's content performance 4 min
  • Managing your brand in Vizia 1 min
  • Try it yourself 5 min
  • Share your feedback
  • Take the survey
  • Cement your learnings
  • Course summary 1 min

About this course

Welcome to Amplifying your brand's health and perception! 
In this course, you'll continue to apply theory to real-life situations for Brand Management -- such as using tools to stay in touch with your brand, identifying collaborators to work with, and optimizing your brand's content performance. This course is Part 3 in the Brand Management use case series.

Who should take this course?
This course is designed for both Consumer Intelligence and Social Media Management users who would like a better understanding of the stages and workflow behind Brand Management.

When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research, Vizia, Listen, Publish, Measure, and Influence. You’re also welcome to come back if you would like a refresher on any of the topics covered!

We'll cover:

  • Exploring your most relevant conversations
  • Enhancing your brand's health

Curriculum26 min

  • Reviewing Brand Management
  • Welcome! 1 min
  • Exploring your most relevant conversations
  • Applying categories and tags to isolate topics 3 min
  • Staying in touch with changes in your brand 2 min
  • Check your understanding 5 min
  • Enhancing your brand's health
  • Identifying collaborators to work with 4 min
  • Optimizing your brand's content performance 4 min
  • Managing your brand in Vizia 1 min
  • Try it yourself 5 min
  • Share your feedback
  • Take the survey
  • Cement your learnings
  • Course summary 1 min

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