- Reviewing Influencer Marketing
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Welcome! 1 min
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Reviewing Influencer Marketing 1 min
- Discovering and managing the right influencers
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Exploring the most valuable influencers for your campaign 4 min
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Leveraging influencer analytics that align with your objectives 6 min
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Exploring top influencer conversations 4 min
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Managing your influencer relationships 3 min
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Try it yourself 5 min
- Analyzing your influencer campaigns
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Setting up your influencer campaign for success 4 min
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Setting expectations for your influencer deliverables 2 min
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Communicating your influencer campaign impact 4 min
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Check your understanding 5 min
- Share your feedback
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Take the survey
- Cement your learnings
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Course summary 1 min
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Navigating your next steps 1 min
Building authentic partnerships with the right influencer
Discover and analyze top influencers for your campaign.
Welcome to Building authentic partnerships with the right influencer!
In this course, you'll continue to apply theory to real-life situations for Influencer Marketing -- such as using tools to discover the most relevant influencers, exploring top leader conversations, managing your influencer relationships, and analyzing influencer campaigns. This course is Part 2 in the Influencer Marketing use case series.
Who should take this course?
This course is designed for users who would like to learn how to optimize tools when managing influencers. Whether you're an Influencer Marketer, Influencer Manager, Artist Manager, Social Media Manager handling influencer management, or work within a role that collaborates with Influence Marketing firms, this is the course for you!
When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Influence or Consumer Research. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- Discovering and managing the right influencers
- Analyzing your influencer campaigns
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