Connecting the dots behind your data

Connecting the dots behind your data

Learn how to add the best value to your data.

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About this course

Welcome to Connecting the dots behind your data! 
In this course, you'll learn how to add context to your social listening data and find value in your exploration. This course is Part 2 in the Analytical Skills series.

Who should take this course?
This course is designed for Consumer Research users who would like a better understanding of how to boost their social listening skills.

When should I take this course?
We recommend you take this course after taking "Boosting your social listening skills" from the Analytical Skills learning path or as a supplemental addition to our foundational courses in Consumer Research. You’re also welcome to come back if you would like a refresher on any of the topics covered!

We'll cover:

  • Researching the context behind your data
  • Exploring the data
  • Understanding the tools behind your data

Curriculum37 min

  • Introduction
  • Welcome! 1 min
  • Reviewing analytical skills 1 min
  • Researching the context behind your data
  • Targeting the right data 3 min
  • Capturing consumer opinions with your query 4 min
  • Try it yourself 5 min
  • Exploring the data
  • Exploring the value behind your data drivers 1 min
  • Meeting your KPIs 3 min
  • Check your understanding 5 min
  • Understanding the tools behind your data
  • Exploring the tools needed to drive your data 4 min
  • Connecting the tools that will drive your objectives 4 min
  • Check your understanding 5 min
  • Share your feedback
  • Take the survey
  • Cement your learnings
  • Course summary 1 min

About this course

Welcome to Connecting the dots behind your data! 
In this course, you'll learn how to add context to your social listening data and find value in your exploration. This course is Part 2 in the Analytical Skills series.

Who should take this course?
This course is designed for Consumer Research users who would like a better understanding of how to boost their social listening skills.

When should I take this course?
We recommend you take this course after taking "Boosting your social listening skills" from the Analytical Skills learning path or as a supplemental addition to our foundational courses in Consumer Research. You’re also welcome to come back if you would like a refresher on any of the topics covered!

We'll cover:

  • Researching the context behind your data
  • Exploring the data
  • Understanding the tools behind your data

Curriculum37 min

  • Introduction
  • Welcome! 1 min
  • Reviewing analytical skills 1 min
  • Researching the context behind your data
  • Targeting the right data 3 min
  • Capturing consumer opinions with your query 4 min
  • Try it yourself 5 min
  • Exploring the data
  • Exploring the value behind your data drivers 1 min
  • Meeting your KPIs 3 min
  • Check your understanding 5 min
  • Understanding the tools behind your data
  • Exploring the tools needed to drive your data 4 min
  • Connecting the tools that will drive your objectives 4 min
  • Check your understanding 5 min
  • Share your feedback
  • Take the survey
  • Cement your learnings
  • Course summary 1 min

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