Introducing Consumer Research

Introducing Consumer Research

Learn what Consumer Research is and how to use Brandwatch Search.

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About this course

Welcome to Introducing Consumer Research! 
In this course, you'll gain general knowledge in order to get you started with using Consumer Research. Whether you've just started using Consumer Research or simply need a refresher, we'll review what it is, how to log into your account, and how to use Brandwatch Search. 

Who should take this course?
This course is designed for any users who are just starting out in the platform and want to learn their way around Consumer Research.

When should I take this course?
We recommend you take this course as you’re getting started with learning Consumer Research. You’re also welcome to come back if you would like a refresher on any of the topics covered!

We'll cover:

  • What Consumer Research is
  • Logging in
  • Introducing social data
  • Brandwatch Search

Curriculum40 min

  • Meet Consumer Research
  • Welcome! 1 min
  • What is Consumer Research? 2 min
  • How customers use Consumer Research 1 min
  • Check your understanding 5 min
  • Exploring your initial setup
  • Navigating the homepage 3 min
  • Using projects 2 min
  • Try it yourself 1 min
  • Introducing social data
  • Understanding social data 4 min
  • Our coverage 4 min
  • Check your understanding 5 min
  • Gathering quick, impactful insights
  • What is Brandwatch Search? 1 min
  • Capturing quick insights with Brandwatch Search 3 min
  • Try it yourself 5 min
  • Share your feedback
  • Take the survey
  • Cement your learnings
  • Course summary 1 min

About this course

Welcome to Introducing Consumer Research! 
In this course, you'll gain general knowledge in order to get you started with using Consumer Research. Whether you've just started using Consumer Research or simply need a refresher, we'll review what it is, how to log into your account, and how to use Brandwatch Search. 

Who should take this course?
This course is designed for any users who are just starting out in the platform and want to learn their way around Consumer Research.

When should I take this course?
We recommend you take this course as you’re getting started with learning Consumer Research. You’re also welcome to come back if you would like a refresher on any of the topics covered!

We'll cover:

  • What Consumer Research is
  • Logging in
  • Introducing social data
  • Brandwatch Search

Curriculum40 min

  • Meet Consumer Research
  • Welcome! 1 min
  • What is Consumer Research? 2 min
  • How customers use Consumer Research 1 min
  • Check your understanding 5 min
  • Exploring your initial setup
  • Navigating the homepage 3 min
  • Using projects 2 min
  • Try it yourself 1 min
  • Introducing social data
  • Understanding social data 4 min
  • Our coverage 4 min
  • Check your understanding 5 min
  • Gathering quick, impactful insights
  • What is Brandwatch Search? 1 min
  • Capturing quick insights with Brandwatch Search 3 min
  • Try it yourself 5 min
  • Share your feedback
  • Take the survey
  • Cement your learnings
  • Course summary 1 min

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