Leaning on tools to manage your brand's reputation

Leaning on tools to manage your brand's reputation

Learn how to begin setting up necessary tools to manage your brand.

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About this course

Welcome to Leaning on tools to manage your brand's reputation! 
In this course, you'll begin to apply theory to real-life situations for Brand Management -- such as setting up your data and optimizing your dashboards. This course is Part 2 in the Brand Management use case series.

Who should take this course?
This course is designed for both Consumer Intelligence and Social Media Management users who would like a better understanding of the stages and workflow behind Brand Management.

When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research or Listen. You’re also welcome to come back if you would like a refresher on any of the topics covered!

We'll cover:

  • Setting up your brand's data
  • Designing your brand's setup

Curriculum37 min

  • Reviewing Brand Management
  • Welcome! 1 min
  • Reviewing Brand Management 1 min
  • Setting up your brand's data
  • Capturing your brand's voice with query best practices 5 min
  • Setting up and managing your data 3 min
  • Using groups 2 min
  • Try it yourself 5 min
  • Optimizing your brand's setup
  • Creating a dashboard to manage your brand's reputation 6 min
  • Optimizing your Listen search for brand management 6 min
  • Exploring quick searches for your brand 2 min
  • Check your understanding 5 min
  • Share your feedback
  • Take the survey
  • Cement your learnings
  • Course summary 1 min

About this course

Welcome to Leaning on tools to manage your brand's reputation! 
In this course, you'll begin to apply theory to real-life situations for Brand Management -- such as setting up your data and optimizing your dashboards. This course is Part 2 in the Brand Management use case series.

Who should take this course?
This course is designed for both Consumer Intelligence and Social Media Management users who would like a better understanding of the stages and workflow behind Brand Management.

When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research or Listen. You’re also welcome to come back if you would like a refresher on any of the topics covered!

We'll cover:

  • Setting up your brand's data
  • Designing your brand's setup

Curriculum37 min

  • Reviewing Brand Management
  • Welcome! 1 min
  • Reviewing Brand Management 1 min
  • Setting up your brand's data
  • Capturing your brand's voice with query best practices 5 min
  • Setting up and managing your data 3 min
  • Using groups 2 min
  • Try it yourself 5 min
  • Optimizing your brand's setup
  • Creating a dashboard to manage your brand's reputation 6 min
  • Optimizing your Listen search for brand management 6 min
  • Exploring quick searches for your brand 2 min
  • Check your understanding 5 min
  • Share your feedback
  • Take the survey
  • Cement your learnings
  • Course summary 1 min

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