- Introducing Brand Management
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Welcome! 1 min
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What is Brand Management? 2 min
- Exploring your brand's voice
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Understanding the importance of tracking your brand's voice 2 min
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Discovering actionable insights for your brand 2 min
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Check your understanding 5 min
- Identifying your brand's unique insights
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Exploring the data you think you know 2 min
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Challenging your data with the right questions 3 min
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Try it yourself 5 min
- Share your feedback
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Take the survey
- Cement your learnings
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Course summary 1 min
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Analyzing success stories 2 min
Managing your brand's voice through quality data
Learn the importance of tracking your brand's voice.
Welcome to Managing your brand's voice through quality data!
In this course, you'll learn advanced knowledge about the theory behind Brand Management -- such as exploring your brand's unique insights. This course is Part 1 in the Brand Management use case series.
Who should take this course?
This course is designed for both Consumer Intelligence and Social Media Management users who would like a better understanding of how to manage their brand on social media.
When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research or Listen. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- What Brand Management is
- Exploring your brand's voice
- Identifying your brand's unique insights
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