- Reviewing Content Marketing
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Welcome! 1 min
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Reviewing Content Marketing 1 min
- Exploring the best metrics
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Tracking the best metrics for your campaign 3 min
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Check your understanding 5 min
- Benchmarking your content performance
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Exploring the benefits of competitor benchmarking 3 min
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Comparing your social channel performance against competitors 6 min
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Check your understanding 5 min
- Assessing your campaign impact
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Analyzing your owned and paid channel performance 5 min
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Assessing the impact of your campaign 4 min
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Communicating your campaign success with stakeholders 3 min
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Try it yourself 5 min
- Share your feedback
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Take the survey
- Cement your learnings
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Course summary 1 min
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Navigating your next steps 1 min
Measuring your campaign impact
Learn how to assess the impact of your campaign.
Welcome to Measuring your campaign impact!
In this course, you'll continue to apply theory to real-life situations in Content Marketing -- such as tracking the best metrics for your content strategy, analyzing your content in action, benchmarking your performance, and optimizing tools to assess your campaign impact. This course is Part 3 in the Content Marketing use case series.
Who should take this course?
This course is designed for users who would like a better understanding of how to use Consumer Intelligence and Social Media Management tools for Content Marketing needs. Whether you're a Content Marketer, Social Media Manager, Digital Marketer, Content Strategist, or even a Small Business Owner, this is the course for you!
When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Listen, Measure, and Benchmark. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- Exploring the best metrics
- Benchmarking your content performance
- Assessing your campaign impact
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