- Reviewing Crisis Management
-
Welcome! 1 min
- Monitoring a crisis
-
Analyzing crisis development 2 min
-
Monitoring your brand during a crisis (Using the CI tools) 3 min
-
Understanding topics 2 min
-
Monitoring your brand during a crisis (Using the SMM tools) 4 min
-
Check your understanding 5 min
- Assessing and informing in a crisis
-
Assessing the impact of a crisis 1 min
-
Informing the right people 4 min
-
Check your understanding 5 min
- Share your feedback
-
Take the survey
- Cement your learnings
-
Course summary 1 min
-
Navigating your next steps 1 min
Monitoring and assessing the impact of a crisis
Learn how to proactively monitor customer feedback to manage a potential crisis.
Welcome to Monitoring and assessing the impact of a crisis!
In this course, you'll continue to apply theory to real-life situations for Crisis Management -- such as analyzing the development of a crisis and informing around the crisis. This course is Part 4 in the Crisis Management use case series.
This course references the following tools:
- Consumer Research
- Listen
- Vizia
- Engage
- Publish
Who should take this course?
This course is designed for both Consumer Intelligence and Social Media Management users who would like a better understanding of the stages and workflow behind Crisis Management.
When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research or Listen. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- Monitoring a crisis
- Assessing and informing in a crisis
Copyright © 2022 Brandwatch. All Rights Reserved. 1st Floor, Sovereign House, Church Street, Brighton, BN1 1UJ
Company number: 03898053 | VAT number: 754 750 710