- Introducing Customer Care
-
Welcome! 1 min
-
What is Customer Care? 3 min
- Improving your customer experience
-
Mapping objectives for successful business outcomes 2 min
-
Uncovering crucial questions 3 min
-
Identifying your customers' questions and inquiries 2 min
-
Understanding the customer journey 3 min
-
Check your understanding 5 min
- Exploring the voice of the customer
-
Discovering what your customers say about your brand 4 min
-
Capturing your brand's voice with query best practices
-
Gaining more perspective from your customers 4 min
-
Exploring customer pain points and feedback 3 min
-
Try it yourself 5 min
- Share your feedback
-
Take the survey
- Cement your learnings
-
Course summary 1 min
-
Analyzing success stories 1 min
Navigating the voice of the customer
Learn how to discover your customer pain points.
Welcome to Navigating the voice of the customer!
In this course, you'll learn advanced knowledge about the theory behind Customer Care -- such as identifying what consumers are saying about your brand, products, and services. This course is Part 1 in the Customer Care use case series.
Who should take this course?
This course is designed for users who would like a better understanding of how to leverage essential tools to identify their Customer Care needs. Whether you're on the Customer Service, Customer Care, Community Management, Social Media, or Agency teams, this is the course for you!
When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research, Listen, and Engage. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- What Customer Care is
- Improving your customer experience
- Exploring the voice of the customer
Copyright © 2022 Brandwatch. All Rights Reserved. 1st Floor, Sovereign House, Church Street, Brighton, BN1 1UJ
Company number: 03898053 | VAT number: 754 750 710