- Reviewing Brand Management
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Welcome! 1 min
- Maintaining your brand's perception
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Staying on top of your brand 1 min
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Measuring your brand's health 4 min
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Comparing consumer attitudes 6 min
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Check your understanding 5 min
- Share your feedback
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Take the survey
- Cement your learnings
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Course summary 1 min
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Navigating your next steps 1 min
Optimizing and maintaining your brand's evolution
Learn what it takes to stay on top of your brand's evolution over time.
Welcome to Optimizing and maintaining your brand's evolution!
In this course, you'll continue to apply theory to real-life situations for Brand Management -- such as using tools to stay on top of your brand, measuring your brand's health, and comparing consumer attitudes. This course is Part 4 in the Brand Management use case series.
Who should take this course?
This course is designed for both Consumer Intelligence and Social Media Management users who would like a better understanding of the stages and workflow behind Brand Management.
When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research, Listen, Measure, and Benchmark. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- Maintaining your brand's perception
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