- Reviewing Content Marketing
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Welcome! 1 min
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Reviewing Content Marketing 1 min
- Managing your social activity
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Spotting trends for your content 11 min
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Planning and sharing your content 5 min
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Try it yourself 5 min
- Streamlining a consistent workflow
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Expanding value behind repurposed and evergreen content 3 min
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Creating a shared brand identity in the Content Pool 4 min
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Using collaborative workflows to align with your team 3 min
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Check your understanding 5 min
- Promoting your posts for increased reach
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Exploring the benefits of organic promotion 3 min
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Maximizing the reach of your best-performing posts 3 min
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Elevating your content promotion 2 min
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Check your understanding 5 min
- Share your feedback
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Take the survey
- Cement your learnings
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Course summary 1 min
Planning your next big campaign
Learn how to streamline content for your next campaign.
Welcome to Planning your next big campaign!
In this course, you'll begin to apply theory to real-life situations in Content Marketing -- such as streamlining content for your next campaign by spotting trends and generating inspiration, planning and sharing your content overview, implementing a collaborative workflow, and promoting your content. This course is Part 2 in the Content Marketing use case series.
Who should take this course?
This course is designed for users who would like a better understanding of how to primarily use Social Media Management (with some Consumer Intelligence) tools for Content Marketing needs. Whether you're a Content Marketer, Social Media Manager, Digital Marketer, Content Strategist, or even a Small Business Owner, this is the course for you!
When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research, Listen, and Publish. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- Managing your social activity
- Streamlining a consistent workflow
- Promoting your posts for increased reach
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