- Introducing Content Marketing
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Welcome! 1 min
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What is Content Marketing? 2 min
- Exploring your Content Marketing needs
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Mapping objectives for successful business outcomes 2 min
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Uncovering crucial questions 2 min
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Building your content strategy 4 min
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Check your understanding 5 min
- Leveraging consumer insights to understand your audience
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Understanding your target audience 4 min
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Knowing your world 3 min
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Discovering trends that matter to you 3 min
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Discovering the best influencers 1 min
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Try it yourself 5 min
- Share your feedback
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Take the survey
- Cement your learnings
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Course summary 1 min
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Analyzing success stories 2 min
Powering up your content
Learn how to identify your digital customer intelligence needs in Content Marketing.
Welcome to Powering up your content!
In this course, you'll learn advanced knowledge about the theory behind Content Marketing -- such as identifying your digital consumer intelligence needs by mapping objectives, building your content strategy, and understanding your target audience. This course is Part 1 in the Content Marketing use case series.
Who should take this course?
This course is designed for users who would like a better understanding of how to leverage digital consumer intelligence to identify their Content Marketing needs. Whether you're a Content Marketer, Social Media Manager, Digital Marketer, Content Strategist, or even a Small Business Owner, this is the course for you!
When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Consumer Research. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- What Content Marketing is
- Exploring your Content Marketing needs
- Leveraging consumer insights to understand your audience
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