- Introducing Influencer Marketing
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Welcome! 1 min
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What is Influencer Marketing? 2 min
- Finding the right influencers for your campaign
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Decoding influencers 3 min
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Delving into micro vs macro-influencers 3 min
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Best practices for choosing influencers 2 min
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Defining the most impactful metrics 2 min
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Check your understanding 5 min
- Share your feedback
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Take the survey
- Cement your learnings
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Course summary 1 min
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Analyzing success stories 2 min
Searching for the perfect influencer
Learn best practices on your search for the right influencer.
Welcome to Searching for the perfect influencer!
In this course, you'll learn advanced knowledge about the theory behind Influencer Marketing -- such as uncovering what makes an influencer and what to look out when searching for a valuable fit. This course is Part 1 in the Influencer Marketing use case series.
Who should take this course?
This course is designed for users who would like a better understanding of how influencers play a pivotal role in collaborations and campaigns. Whether you're an Influencer Marketer, Influencer Manager, Artist Manager, Social Media Manager handling influencer management, or work within a role that collaborates with Influence Marketing firms, this is the course for you!
When should I take this course?
We recommend you take this course as a supplemental addition to our foundational courses in Influence or Consumer Research. You’re also welcome to come back if you would like a refresher on any of the topics covered!
We'll cover:
- What Influencer Marketing is
- Finding the right influencers for your campaign
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